Hyundai wins big at Olympics

Tuesday, 17 August 2004, 1:37 pm
Press Release: Hyundai

16 August Immediate release

Hyundai is a Grand National Sponsor and official vehicle supplier to the Summer Olympic Games in Athens.

A fleet of Hyundai sedans and minivans meets the immense transportation requirements of the tens of thousands of athletes, VIPs, officials and journalists.

Hyundai's most popular models are represented in the 3,500-strong official vehicle fleet including Centennial and Grandeur sedans as well as Terracan and Santa Fe SUVs for VIP use. The Centennial, the top-of-the-line Hyundai, serves as the official limousine of ATHOC President Gianna Angelopoulos-Daskalaki.

The total sponsorship package is valued at 16.3 million euros (approx NZ$33m).

Hyundai is also providing a free bus service to the public. Four traditional English double-decked open-top buses wrapped in Hyundai livery and with a live band on board follow specific shuttle routes along Olympic roads and points of interest around Athens.

The service includes tour information and Hyundai-branded special bus stops.

A special location called Hyundai Land has been located in the Water Plaza near the Esplanada in Athens, providing Olympic visitors a fun atmosphere in which to enjoy live musical entertainment, engage in inter-active games and learn more about Hyundai products.

The Water Plaza is at the Esplanada, a huge pedestrian bridge at the Faliron Waterfront, built by ATHOC for the entertainment of the public and provided exclusively to Olympic Sponsors.

Last year Hyundai presented two Santa Fe Electric Vehicles and two all-aluminum bodied Getz superminis to ATHOC.

Environmental awareness and sensitivity are high on ATHOC's agenda and the zero emission Santa Fe Electric Vehicles are important elements in realising ATHOC's environmental goals. The two zero emission electric vehicles are being used in a series of athletic and cultural events run by ATHOC spreading the environmental message.

Hyundai is no newcomer to high-profile sport. It was a national sponsor of the 1988 Seoul Olympic Games and also sponsored UEFA's Euro2000 football championship and the 2002 FIFA Korea/Japan World Cup.

ENDS

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