See-Through Benefits Of New Hair Remover Gel

Thursday, 2 September 2004, 12:35 am
Press Release: Marzena

2 September, 2004

New Zealand-based bodycare innovator Marzena today launches its latest technology breakthrough - a transparent hair remover.

In a first for the New Zealand market, the new Marzena Hair Remover Gel offers a clear alternative to traditional creams and lotions.

The cooling gel nourishes the skin during treatment and allows the consumer to gauge how quickly the hair is reacting.

Marzena BodyCare brand manager Tina Nattrass described the new gel as
'a great innovation in an area of bodycare where guesswork about how fast hair removers work on different individuals has been the norm.'

She explained: "By enabling the user to see and manage the treatment process, this new gel ends the guesswork of determining when the hair is softened enough for the product to be wiped off.

"This ensures a cleaner, more effective result. The gel formula also means it feels cooler and more refreshing to the skin."

It is specifically developed to appeal to women currently using razors, offering a formula which is very fast-acting, in some cases as little as two minutes with the smooth result lasting longer than shaving.

The new Marzena Hair Remover gel is on sale now in supermarkets, pharmacies and variety stores priced from around $7.65.

ENDS

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