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Sky Television Signs Deal With Blockbuster NZ

Media Release
27 October 2004

SKY TELEVISION SIGNS DEAL WITH BLOCKBUSTER NZ

New Website For Online DVD Business, http://www.dvdunlimited.co.nz, Launched

SKY Television announced today that it has signed a product purchasing agreement with Blockbuster NZ. Under the terms of the agreement, SKY will source product for its newly launched online DVD movie rental business, DVD Unlimited, through Blockbuster NZ.

According to Steve Dods, Master Franchisee, Blockbuster NZ the agreement further strengthens an existing relationship with SKY Television. "We have had a good relationship with SKY Television for a number of years. We envisage this latest venture will be mutually beneficial to both companies," he says.

"The agreement not only enables SKY to source its product through Blockbuster NZ but allows SKY to utilise their industry expertise and intelligence. We are now one step closer to realising our future goal of 'video on demand'," comments John Fellet, SKY Television Chief Executive.

Earlier this month, SKY Television successfully acquired the assets of New Zealand's first online DVD movie rental business, DVD Unlimited. SKY runs the online DVD subscription service from Auckland where it plans to operate the largest DVD library in New Zealand. DVD Unlimited customers do not need to first join SKY TV to enjoy home delivered DVD's.

John Fellet says SKY has made a significant investment in the business. "In addition to purchasing thousands of additional DVDs, we've also added some great features to the DVD Unlimited website. Customers can now search the comprehensive range of titles, read or post movie ratings and reviews, as well as access expert picks. Utilising individual ratings we can also learn what each customer likes and offer personalised recommendations," he says.

SKY is committed to providing the best online DVD movie rental service possible. " We wanted to make the service as user friendly as possible. Nationwide overnight delivery is just one more way of adding value to our service," says John Fellet.

About DVD Unlimited - The Better Way To Rent DVDs! New Zealand's number one place to rent DVDs online is DVD Unlimited! With DVD Unlimited you can watch unlimited DVDs, with no worries about due dates or late fees. Once you sign up we'll send you three DVDs in the post, for you to watch whenever you want. When you want a new one just send it back to us freepost, and we'll mail you a replacement from your own pick list. All for one flat fee of $38 a month! Packages start from $28 a month.

Running since December 2003, DVD Unlimited is NZ's first online DVD subscription service. Originally based in Nelson, we're now freshly based in Auckland, with an ever-growing library containing 1000's of titles. We're committed to providing the best service possible, which is why you'll find customer reviews, movie ratings and expert picks to help you find the flicks you want to watch. Best of all, from your own ratings we'll learn what you like, and pick you personalised recommendations.

The ever-growing library can be accessed at http://www.dvdunlimited.co.nz.

-ends-


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