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New technology to launch new technology

New technology to launch new technology

When you’re launching leading edge mobile technology to the market, a powerpoint presentation just doesn’t cut it.

So when Telecom asked event management company Verve Consulting Ltd to create an event to launch T3G – the next generation of mobile services – Verve had to come up with its own leading edge solution.

And in what’s being described as one of the most complex product launches ever staged in New Zealand, T3G was unveiled in Wellington last night using state-of-the-art Watchout software and imaging technology.

Verve and Multi-media Systems Ltd imported the Watchout software, along with a technical expert, from Australia to ensure the presentation’s ‘wow’ factor complemented that of T3G.

Watchout is the most advanced software of its kind available allowing 360o seamless panorama data projection. It overcomes the clarity problems experienced when using large images on a normal video screen by using multiple overlapping projectors that blend the images together without any hard edges.

At last night’s T3G launch, Telecom sales staff and customers were treated to a visually breathtaking mix of still and video footage projected on to the walls and ceiling of a 17m2 spandex cube.

Verve Consulting Managing Director Terri van Schooten says the concept was for the room to become the screen. “We wanted to create an environment that totally enveloped the people within it so they experienced larger than life images rather than just having them delivered in two dimensions on a single screen.

“We have used an unusually narrow aspect ratio using both state-of-the-art post-production and editing technology in conjunction with the Watchout technology to create something quite spectacular.”

After the 20 minute presentation, Telecom staff and clients were led through a tunnel with animated projected graphics into a demonstration area where they got to look at, feel and touch new T3G technology for themselves.

Verve Consulting is used to staging challenging events having produced Pinot Noir 2004 and the first two Lord of the Rings Australasian premieres amongst many others, but Ms van Schooten says the T3G launch presented a unique set of logistical challenges.

“It’s one thing to stage a full-on whiz bang event in one place – it’s another to have a multi-centre launch and have to load everything into a truck and recreate it somewhere else again and again – and that’s what we’re doing.

“In all areas of staging this event we are pushing the boundaries and using new and existing technology to its fullest capacity.”

Telecom T3G launches will also be held in Christchurch and Auckland over the coming week.

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