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Flash Video Streaming Services Now Deliverable


Macromedia and Mirror Image Partner to Deliver Flash Video Streaming Services

New services enable high-quality delivery of Flash video across patented global network


AUCKLAND, New Zealand – 11 January, 2005 – Mirror Image® Internet, Inc., an established provider of results-driven content delivery solutions powered by a patented global network, and Macromedia (Nasdaq: MACR) announced the immediate availability of Macromedia® Flash® Video Streaming Service, powered by Mirror Image.

As a result of this partnership, Mirror Image will now deliver live and on-demand streaming media services globally across a high-performance, reliable content delivery network to Macromedia Flash Player, the most ubiquitous rich Internet client. This new service allows any content publisher to quickly and easily deliver Flash video to online users worldwide using Mirror Image’s patented Content Access Point® (CAP) network. For more information, visit http://www.mirror-image.com/flash.

“Our partnerships with content delivery networks such as Mirror Image allow companies of all sizes and types to benefit from using Flash video on their websites,” said Chris Hock, director of product management, Macromedia. “As Flash video continues to gain rapid adoption, Mirror Image customers now have access to the most effective way to deliver rich, interactive, contextual video to audiences worldwide without the burden and cost of setting up and maintaining their own streaming server hardware and network.”

With Flash video integration, the Mirror Image network allows its customers to deliver a consistent and highly customisable and interactive experience across all geographies and browsers. Furthermore, by using the ubiquitous Flash Player to deliver video, Mirror Image customers reduce development, quality assurance and support costs while delivering a trouble-free web video experience.

Mirror Image combines Flash video delivery services with its powerful network to offer value-added features such as a customisable player, automatic advertisement insertion into rich media, video playlist generation and seamless system implementation. As a result, Mirror Image customers can now use richer, more compelling content to monetise assets and enhance the visitor experience with higher levels of interactivity.

“As an increasing number of our advertising, media and entertainment customers are moving to integrate streaming video to dramatically increase online interaction with their end users, partnering with Macromedia was a natural step,” said Jeffrey Schutzman, vice president, global sales and marketing, Mirror Image. “Mirror Image’s partnership with Macromedia allows us to continue providing a complete solution for streaming video and content delivery. As our customers’ needs change and grow in complexity, we are committed to expanding our services so we can continue to empower companies to successfully deliver innovative and interactive content to users worldwide.”

ABOUT MIRROR IMAGE INTERNET

Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies, government agencies and enterprises the control they need to maximise assets and reduce costs while enhancing the visitor experience.

Recognised by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Woburn, Mass. The privately funded company, part of the Xcelera Inc. technology and innovation portfolio, has been delivering Internet infrastructure services since 1999. For additional information, please visit http://www.mirror-image.com .

ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices. http://www.macromedia.com/ap

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Copyright 2005 Mirror Image Internet, Inc. All rights reserved. Mirror Image, the Mirror Image logo, and Content Access Point® (CAP) network are trademarks or registered trademarks of Mirror Image Internet, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.


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