Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Prime Turns Interactive With Two Way TV

Prime Turns Interactive With Two Way TV

Prime Television has signed a three-year deal with interactive television specialist Two Way TV that will see new forms of interactive TV being launched as of next week.

The technology allows analogue broadcasters to be interactive without the need for any digital set-top boxes.

The interactivity will enhance Prime’s flagship new season current affairs programme, Paul Holmes.

Prime Television late last year signed the authoritative broadcaster from TVNZ to host a nightly 7pm current affairs programme which debuts this Monday at 7pm.

“This is one of the world’s first deployments using mobile Interactive TV with a live current affairs programme,” the Chief Executive Officer of Prime Television, Chris Taylor said.

“Interactivity is one of the key aspects of our new flagship current affairs programme because the programme needs to reflect the views of the people of New Zealand.

“We wanted to include as many different voices from the community as possible. Two Way’s technology and concepts are making that truly possible, in real-time and we are very pleased to be using this quite amazing, state-of-the-art technology.”

“Two Way has created a mobile interactive service where all viewers who are watching Prime Television (free-to-air or using a Sky NZ set-top-box) will be able to send comments and questions via their mobile phone - acting as a TV remote control - to the studio,” the managing director of Two Way Mr Jim McKay said.

“These messages will be reactions to topics being discussed and potentially questions to guests being interviewed and they will be broadcast live on-air, appearing as on-screen graphics reflecting the national mood in a much more sophisticated way than the worm that was used during political debates.”

Viewers only need to be able to see the Prime Television picture on a standard TV set and have a mobile phone to be able to interact without the need for a set-top-box.


© Scoop Media

Business Headlines | Sci-Tech Headlines


ScoopPro: Helping PR Professionals Get More Out Of Scoop has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>


Crown Accounts: Govt Books In Line With Forecasts

The Government’s financial statements for the four months to 31 October indicate the books are tracking along with Treasury’s Budget forecasts, Finance Minister Grant Robertson says. More>>


Expert Reaction: Ross Sea Region Marine Protected Area In Force

Sweeping new protections for Antarctica's Ross Sea will come into effect on Friday 1 December. After five years of debate, the marine protected area (MPA) was agreed in 2016 after a joint proposal by New Zealand and the United States... More>>