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Kiwis are spelling love “S-O-N-Y”

Monday 14 February 2005

For Immediate Release

Kiwis are spelling love “S-O-N-Y”

Forget the roses and chocolates – lovebirds around New Zealand are getting Sony products for Valentines Day according to the latest Trade Me search figures.

Sony jumped straight to number one with an impressive 92,612 searches in the month of January, bumping former top dog Von Dutch down to second place with 49,501 searches.

Big names in motors were also popular last month, claiming almost half of the top 20 positions.

The full list of the top 20 search items for January is listed below.

The latest Neilsen//NetRatings figures show Trade Me had over 1 million unique NZ visitors in January. It has over 900,000 New Zealand members and more than 300,000 current listings.

ENDS

For more information: Michael O’Donnell, Trade Me – 04 495 3611
Consumer Item January Ranking
(Nov in brackets)
Searches In January
Sony 1 (New) 92612
Von Dutch 2 (1) 49501
Toyota 3 (New) 46222
Playboy clothing 4 (2) 44532
Holden 5 (5) 35467
iPod 6 (3) 32964
Roxy 7 (9) 30806
Nissan 8 (New) 28294
Sunglasses 9 (8) 26605
Ford 10 (New) 25555
Rx7 11 (4) 24320
Mitsubishi 12 (New) 24023
Mazda 13 (New) 22390
Nike 14 (6) 22242
Honda 15 (New) 18464
Kayak 16 (15) 18361
Digital Camera 17 (14) 18040
Evo 18 (10) 17813
Nokia 19 (12) 16308
X-Box 20 (7) 15475


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