Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Cadbury's GE Ice Cream Confuses Consumers

Cadbury's GE Ice Cream Confuses Consumers

New Zealanders may have been mislead into buying Cadbury Ice Cream believing it to be GE-free after consumers queries went to the Cadbury manufacturer in the UK by mistake.

New Zealand consumers who e-mailed Cadbury to ask them to commit to supplying GE-free ice-cream received a response informing them the ice cream was already GE-free. Unfortunately the policy does not apply to New Zealand, as Cadbury have different GE-policies for New Zealand and the UK.

The fact that Cadbury ice cream in New Zealand may contain GE ingredients would normally prompt many people to boycott their products, but many customers will be confused by the company's double standards.

The contradictory policy was only identified by chance after GE-free consumer networks listed the UK email address in error. The mistake has since been corrected.

The contradictory policies have prompted complaints to Cadbury and the Commerce Commission over the dual-policy misleading people- especially New Zealanders who come from Britain, or are visiting from Europe and expecting Cadbury to have a consistent GE Free policy.

What's good enough for their UK customers should be good enough for New Zealanders.

Because of its English heritage and reputation many New Zealand customers would expect all Cadbury products to be GE-free. It's concerning that a previously reputable brand should dismiss the wishes of the majority of its New Zealand customers when its UK counterpart respects those wishes.

People who emailed the UK and were misled into thinking Cadbury ice-cream in New Zealand was GE-free should check with the manufacturer here to identify any GE- derived ingredients. If any have been used customers can return the product to the supermarket for a refund.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news