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Ectus Secures Foothold in North American Market

For Immediate Release

Ectus Secures Foothold in North American Market

29 March 2005 – New Zealand technology start-up Ectus has launched into the North American market, signing distribution agreements for Ectus MEDIA, its innovative online collaboration software solution, with major US distributor Roscor Corporation.

The deal involves Illinois-based Roscor actively marketing and distributing Ectus MEDIA to Roscor’s extensive client base in Central and Mid-West USA and also engaging as Master Value Added Reseller across all of North America.

Ectus MEDIA is a world-leading technology solution developed out of research from Waikato University.

The software utilizes video streaming and rich media to make videoconferencing sessions or any other recorded presentations, seminars or lectures available on demand to anyone with access to the Internet.

Users of Ectus MEDIA can not only view streaming video presentations, they can also collaborate with other viewers and the presenter by adding and reading notes, asking questions, and viewing graphics and PowerPoint slides linked to the presentation.

Ectus’s CEO, Dr Mark Topping, said North America was the world’s largest market for video conferencing and online collaboration products and the Roscor distribution agreement signified a major foothold into that market.

“Roscor knows the market well and we have been impressed by the wide access they have to potential Ectus clients across a full range of industries where MEDIA would be a real enhancement to business communications or educational facilities,” Topping said.

Roscor Corporation has been a leading provider of professional video, audio, multimedia, and computer based products and services for more than 30 years.

It is headquartered in Mount Prospect, Illinois, and operates full service regional offices in Wisconsin, Michigan and Ohio.

The markets Roscor covers include education, corporate, video production, video post production, audio production, audio post production, presentation systems, distance education, broadcast, transmission, mobile production, and computer based multimedia applications.

Roscor’s Videoconferencing Business Unit Manager, Chris Otten, said Ectus MEDIA’s strong interactive tools and capabilities made it a strong offering to showcase to clients and resellers across North America.

“There is a large and growing demand from corporations, government agencies and educational providers for web-accessible collaborative communications tools,” Otten said.

“Ectus MEDIA offers an exciting suite of capabilities not previously presented in a single solution.”

Ectus was established in June 2004 and is based at Hamilton’s Waikato Innovation Park. The company’s ownership is split between the University of Waikato, the inventors of its proprietary technology and venture capital investor Endeavour-icap.

ENDS

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