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iTunes Podcast Subscriptions Top Million in 2 Days

iTunes Podcast Subscriptions Top One Million in First Two Days

CUPERTINO, California—June 30, 2005—Apple® today announced that in just two days iTunes® customers have subscribed to more than one million Podcasts from the new iTunes Podcast Directory. iTunes 4.9 has everything users need to discover, subscribe, manage and listen to Podcasts built in, so users can now have each new episode of their favourite Podcasts automatically delivered over the Internet to their computer and iPod®.

“With the release of iTunes 4.9, listeners are voting with their ears,” said Adam Curry, co-founder of the PodShow Podcast Network. “Subscriptions have dramatically increased across our entire PodShow Podcast Network, and I predict over the coming months that iTunes will introduce tens of millions of new listeners to the world of Podcasting."

“Podcasting is like cappuccino,” said August Trometer, developer of iPodderX. “Gourmet coffee was around for a long time, but it took Starbucks to put it on the map. Apple is like the Starbucks of Podcasting and advertisers will take us more seriously now."

“iTunes has done what possibly no one else could have accomplished, propelled Podcasting into the mainstream,” said Will Lewis, management consultant for KCRW. “Our servers have been swamped with a stratospheric increase in traffic. In fact, downloads have increased tenfold as a result of the iTunes 4.9 launch."

iTunes enables anyone to quickly and easily find and subscribe to their favourite Podcasts so that every time there’s a new episode, it’s automatically downloaded to their Mac® or PC and Auto- Synced to their iPod. iTunes also makes it easy to manage multiple Podcast subscriptions with simple organisation and display by episode and date. iPods now offer an easy to use Podcast menu, including bookmarking within a Podcast and the ability to display colour Podcast artwork.

With Apple’s legendary ease of use, pioneering features such as integrated Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music online. The iTunes Music Store features more than 1.5 million songs from the major music companies and over 1,000 independent record labels, 10,000 audiobooks, gift certificates and exclusive music not found anywhere else online.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

ENDS

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