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Apple Introduces Mighty Mouse

Apple Introduces Mighty Mouse
August 3rd.

CUPERTINO, California—August 2, 2005—Apple® today introduced Mighty Mouse, its next generation mouse with several innovative new features that make using a Mac® even more powerful and easy. Mighty Mouse offers power users up to four independently programmable buttons, without compromising simplicity for users who prefer just a single-button mouse. Mighty Mouse also introduces an ingenious Scroll Ball that lets users scroll in any direction— vertically, horizontally and even diagonally. With the Scroll Ball, users can scroll with natural, fluid movements, making Mighty Mouse perfect for applications from viewing web pages and photographs, to video editing and music creation. Mighty Mouse is priced at just $95 incl GST.

“With Mighty Mouse, we’ve simply built a better mouse,” said David Moody, Apple’s vice president of Worldwide Mac Product Marketing. “With its innovative Scroll Ball and unique integration of multiple buttons, Mighty Mouse adds functionality while retaining the elegant, easy-to-use Apple design.”

Mighty Mouse is the first multi-button mouse that retains the simplicity of a single-button mouse, and can be used as a single- or multi-button mouse depending on the user’s preference. Mighty Mouse features a single seamless enclosure with programmable touch sensors that act as primary or secondary buttons. With a simple click on the upper right or left side of the mouse, users can instantly access features such as contextual menus found in Mac OS® X and other applications. Mighty Mouse’s two other buttons are activated by pressing its Scroll Ball and squeezing its sides, and can be easily programmed to give users one-click access to Mac OS X version 10.4.2 “Tiger” features such as Spotlight™, Dashboard and Exposé™, or to launch any application such as Safari™ or iChat.

Mighty Mouse features an easy-to-use design that comfortably fits the left or right hand and an optical tracking engine for responsive and accurate cursor movement on almost any type of surface. With up to four programmable buttons, Mighty Mouse makes it easy to access key features of Tiger with the side buttons and Scroll Ball providing quick, one-click access to Spotlight, Dashboard and Exposé.

Pricing & Availability
Mighty Mouse is available to order immediately Apple Authorised Resellers for a suggested retail price of $95 incl GST. Mighty Mouse requires Mac OS X, Windows 2000 or Windows XP and easily connects to Mac and Windows systems; Mac OS X version 10.4.2 “Tiger” is required to customise buttons for one-click access to Spotlight, Dashboard and Exposé or to launch applications. Mighty Mouse is compatible with either USB 1.1 or USB 2.0 ports.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

ENDS

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