Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Latest Ford Takes The Most Hits

IMMEDIATE RELEASE
LATEST FORD TAKES THE MOST HITS
AUCKLAND, New Zealand, 2 May 2006

Ford New Zealand's newest prototype – an all new website - is already proving to be an industry favourite.

"We recently launched a redesigned Ford website – www.ford.co.nz – and last month it was New Zealand's most popular automotive website,*" said Barbara MacGregor, Ford New Zealand Marketing Manager.

"The upgrades to the Ford New Zealand website are designed to make it even more user-friendly and to meet the needs of customers of all ages,"

"The site also links to CarSelect – www.carselect.co.nz – a pre-sales service that allows customers to easily find specific used vehicles from Ford dealers across the country."

The key areas of change on the Ford New Zealand site include:
- Presentation of the Ford range of vehicles and models with consistent vehicle information for all brands
- Clear navigation items which make it easy to find information on each vehicle
- Highlights of key features for each vehicle
- Prominent links to Dealer locator and Hot Deals
- Updated and consistent contact information for all Ford Dealers
- Prominent links to facilitate Test Drive and Brochure requests
- Downloadable specification sheets

MacGregor said Ford employed the services of one of Australia's leading web designers – the Web Development Group (WDG) – to redesign the site.
“WDG worked closely with Ford New Zealand in applying user-centred design principles to create a site focused on meeting the needs of both the business and the consumer. Our objective was to ensure the user experience is both intuitive and informative, and facilitates the consumer vehicle research process.”

“The redesign of the website puts Ford New Zealand at the forefront of Internet technology.”

“Consumers are now able to browse the complete Ford vehicle range, find the information they are looking for and contact Ford to arrange a test drive or request more information quickly and easily,” said MacGregor.

* Site traffic information provided by www.hitwise.co.nz

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>