Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Latest Ford Takes The Most Hits

AUCKLAND, New Zealand, 2 May 2006

Ford New Zealand's newest prototype – an all new website - is already proving to be an industry favourite.

"We recently launched a redesigned Ford website – – and last month it was New Zealand's most popular automotive website,*" said Barbara MacGregor, Ford New Zealand Marketing Manager.

"The upgrades to the Ford New Zealand website are designed to make it even more user-friendly and to meet the needs of customers of all ages,"

"The site also links to CarSelect – – a pre-sales service that allows customers to easily find specific used vehicles from Ford dealers across the country."

The key areas of change on the Ford New Zealand site include:
- Presentation of the Ford range of vehicles and models with consistent vehicle information for all brands
- Clear navigation items which make it easy to find information on each vehicle
- Highlights of key features for each vehicle
- Prominent links to Dealer locator and Hot Deals
- Updated and consistent contact information for all Ford Dealers
- Prominent links to facilitate Test Drive and Brochure requests
- Downloadable specification sheets

MacGregor said Ford employed the services of one of Australia's leading web designers – the Web Development Group (WDG) – to redesign the site.
“WDG worked closely with Ford New Zealand in applying user-centred design principles to create a site focused on meeting the needs of both the business and the consumer. Our objective was to ensure the user experience is both intuitive and informative, and facilitates the consumer vehicle research process.”

“The redesign of the website puts Ford New Zealand at the forefront of Internet technology.”

“Consumers are now able to browse the complete Ford vehicle range, find the information they are looking for and contact Ford to arrange a test drive or request more information quickly and easily,” said MacGregor.

* Site traffic information provided by

© Scoop Media

Business Headlines | Sci-Tech Headlines


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news