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Demand For Website Audio Tops One Million

Demand For Website Audio Tops One Million

Public demand for services from the Radio New Zealand website has exceeded all expectations with requests for audio-on-demand items now topping one million. This is in addition to demand for existing live streams and RSS feeds of news content.

After nine months of service the number of visitors to the site has increased ten-fold, with requests for more than 650,000 page impressions a month. Demand for podcast feeds of key programmes and interviews has also exceeded expectations with downloads reaching 12,000 a day, an increase of 40% in the last month.

Radio New Zealand Chief Executive, Peter Cavanagh, said New Zealand audiences were rapidly embracing the new world of time-shifted listening.

“New technology such as audio-on-demand and podcasting frees our listeners from the tyranny of the fixed live broadcasting schedule.

“Radio New Zealand is now a platform-neutral broadcaster providing its programme content to listeners wherever, whenever and however they want to receive it.

“While traditional radio listening will continue to make up the bulk of our audience numbers for some time, New Zealanders are increasingly accessing our programmes through a broad range of other electronic devices such as their computers, iPods, cell phones and television sets.

Cavanagh said digital broadcasting via the internet meant that Radio New Zealand was no longer restricted to being a national broadcaster.

“A huge volume of our online listening now comes from New Zealanders living and working overseas.

“By leading the way in digital broadcasting, Radio New Zealand has effectively become a global broadcaster to all New Zealanders - wherever they are in the world.”

Radio New Zealand has also announced today that for the first time selected National Radio music programmes will be available as audio-on-demand.

From Tuesday 1st August a range of live music including sessions from the flagship Saturday afternoon show Music 101 and live concert recordings made by National Radio will be available, with music interviews, reviews and documentaries to be progressively added to the list of material available.

Music programmes as audio-on-demand are available through


National Radio and Concert FM are networks of Radio New Zealand
and are funded through New Zealand On Air

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