Motorola, Burton's Second Gen Wearable Electronics
Motorola and Burton Snowboards Launch Second Generation of Audex Wearable Electronics
Updated 2007 Line Includes New Technology and More Outerwear, Jacket and Accessory Styles
SNOW PARK, New Zealand – August 3, 2006 – Leading global brands Motorola and Burton Snowboards today announced the expansion of their joint Audex™ wearable electronics collection at the 2006 Burton New Zealand Open Snowboarding Championships. Available at select Burton Authorized Retailers this month, the new 2007 Audex collection offers the ultimate blend of technology and snowboard function, enabling easy wireless communication and music entertainment for consumers on the move.
New for 2007, the Audex Bluetooth® Stereo System allows consumers to stream downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to the Audex jacket allowing users to listen to music and make calls with a push of a button on the jacket sleeve. Outerwear styles that feature this system include built-in DJ-style speakers in the hood and/or an integrated headphone jack.
Burton-owned impact protection company R.E.D. also partners with Motorola to offer two helmet styles and one beanie style that feature Bluetooth technology, allowing users to pick up calls and listen to music from a compatible mobile phone without taking off the hat or helmet.
“The second generation of Audex products represents a strengthened commitment between Motorola and Burton to offer snowboarders new technologies that will enhance and simplify life on and off the mountain,” says Bryan Johnston, Vice President of Global Marketing at Burton. “Audex technology is now offered in more Burton jackets, packs, apparel and accessories than ever before, giving riders plenty of tech and style choices.”
"Teaming with Burton allows Motorola to combine our expertise in mobile solutions with a company at the forefront of snowboarding, says Leslie Dance, Corporate Vice President, Global Marketing & Communications, Motorola, Inc. "The result is an exciting collection of snowboarding gear and accessories that make it easier to communicate and listen to music when you're on the move."
For more details on Audex, visit www.audextech.com or www.motorola.com/burton.