Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Geneious 2.5, Company "does a Nokia" on Finland

Geneious 2.5 released, and NZ software company Biomatters "does a Nokia" on Finland

For Immediate Release: 14 November, 2006

Auckland, New Zealand – Fast-growing NZ software company Biomatters recorded a huge win recently just prior to the release of a major upgrade “Geneious Pro 2.5”, with their flagship product “Geneious”, which allows researchers to do genomic research quicker, becoming the top download worldwide on Apple.com. Running Google Analytics on Geneious revealed a surprising answer to who, behind the US, is downloading it faster than anyone else: Finland!

CEO Daniel Batten says, “The Apple result is a huge boost for us internationally, we are being downloaded at triple the expected rate, and have users in 70 countries now, including Pfizer, Stanford, The American National Institute of Health, Yale, Oxford and Cambridge. But the truly exciting thing has been that this has paved the way for conversion to our paying product, which we have sold to the University of Auckland and is now being used by approximately 60% of users in the biological sciences.”

Virtually without any marketing except a quirky viral approach that has involved free offers, cheeky online Matrix-style videos, and outrageously offbeat messages to buyers of the product, Biomatters already have paying customers in five countries internationally, and the rapidity with which a viral outbreak of uptake in a university like Auckland, or a country like Finland has proven that there is a very large international market for our product. Chief Scientist Dr Alexei Drummond says, “the approach is working among scientists – we get a lot of our marketing emails and videos forwarded on, and yesterday we got an email from someone saying, ‘you guys are crazy but I love it [Geneious] so much I've bought your product myself rather than using my departmental budget.’”

Think of Geneious like “bio-Google on steroids” – it is the one tool that has successfully allowed biologists to run complex computational diagnostics on genomic information. This area is called bioinformatics, and it is an area that former head of Life Sciences at Sun Microsystems Howard Asher has picked that New Zealand can lead the world in because of the excellent caliber of science and low cost of buying computers (compared to say expensive mass spectrometers).

And NZ product Geneious is now the fastest growing bioinformatics application for the desktop in the world. Batten observes, “Web 2.0 is providing a level playing field for excellent NZ innovation to make it on the global stage, and our product is showing what is possible, and how coming from NZ can work in your favor. Without exception, when people find out we come from Down Under, the respect level goes up. We are known internationally as being in the top three internationally in the HealthIT, and we have the capacity to be number one in the world in bioinformatics.”

With Frost and Sullivan anticipating that 30% of drug development time can be saved through bioinformatics and bioinformatics enabled tools, Biomatters point out that this is a major future revenue opportunity for the NZ economy. Bioinformatics literally represents the collision of the world’s biggest and second-biggest industries.

Geneious is now being used to help scientists doing work on everything from diabetes to bio-diversity; from drug discovery to conservation. If wetlab biology is analog, bioinformatics is digital. The core problem about bioinformatics, says Batten, has been that until tools like Geneious emerged, you had to be the mechanic to drive the car. With Geneious, any molecular biologist on the planet can do complex bioinformatics without having to understand all the complex genomic algorithms under the hood. This is significant because people around the world are actively using Geneious to research HIV, SARS, biodiversity and forensics, and it makes research happen a lot faster. How much faster? Batten says that independent analysis with a professor of molecular biology at Rochester University indicated that in some cases up to 20 times faster, and experiences both here and Australia prove that bioinformatics can be taught and understood six times faster using Geneious.

Geneious 2.5 has a host of new features making it the most intelligent bioinformatics application on the market, as well as including a host of new features for the wet-lab biologist wanting access to bioinformatics techniques. The features include:

- Artificially Intelligent searching
- Load, view and edit full chromosomes or up to 10,000 HIV genomes
- Primer design & basic contig assembly
- Publication-quality image export
- Full collaboration with Google Chat integration
- Interoperability with other tools like DNAStar, Mega, Phrap
- A host of other upgrades to Geneious Pro based directly on user suggestions!

In other news, Biomatters is donating 10% of October sales to help the fight against malaria. Geneious users voted for five disease research organizations that Biomatters would donate 10% of Geneious sales revenue that month. In a big turnout with lots of supportive comments for this initiative from the community, the winner was the Malaria Foundation International with 41% of the total vote.

Geneious has now had 25,000 downloads, with the download rate rising on average 20% per month. Also:

* Geneious 2.0 was number one Science Download on Apple.com worldwide for two straight weeks.

* The first third-party Geneious plugins have started to arrive, as the international development community embraces Geneious as the bioinformatics development platform of choice.

www.geneious.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news