New iPhone To Shake Up Mobile Content Business

News Release - 11 January 2007

New iPhone To Shake Up Mobile Content Business

Apple’s new iPhone with pocket computer capability will revolutionise online trading of games, music, images and videos, according to voeveo.com, a leading website marketplace for mobile content.

Voeveo says the convergence of phone and computer functions on a single mobile device will effectively eliminate barriers preventing content producers and buyers from dealing directly with each other.

“The advent of iPhone cuts through existing constraints on mobile phone users unable to access and use content designed for computer-based applications,” says voeveo.com solutions architect, Jeff Mitchell.

“This restriction has been one of the biggest impediments to growth in mobile content, unlike the computer-driven success of internet sites such as YouTube and MySpace.

“There is no doubt that cellphone and wireless device users do want better online access to quality mobile content and the iPhone will facilitate this process enormously.”

Content creators trading on sites such as voeveo.com will enjoy a significantly larger market as mobile users adopt the converging technology, Jeff says.

“As other manufacturers follow the iPhone precedent, we expect a flood of interest from consumers waking up to the fact that anything will be possible to see and do on their mobile phones.

“Most importantly, they will be able to deal directly with content originators to get exactly the content they want, rather than what is dictated by a sole supplier.

“Buyers will also benefit from competitive pricing as the content market opens up across different platforms and applications.”

ENDS

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