Press Release

A NEW FORM OF MEDIA IS CREATED.
A REVOLUTION IN BRANDED AND FAN GENERATED CONTENT.
A CALL TO ARMS TO CUT OUT THE GLOBAL MEDIA AGENCIES.

London, UK. Factory Publishing Ltd in association with Triumph Motorcycles launches a world-first trilogy of second generation graphic novels designed for iPod and PC download.

The trilogy stars British actor Colin Salmon (Bond, AVP, Resident Evil, Prime Suspect) with an original score by European rock star, Steve Hart. It marks a revolution in on-line branded content and user generated content.

Designed specifically for download onto the iPod and PC The Many Worlds of Jonas Moore combines comic book illustration, with 3D animation, live action photography, newsreel archive and an original music score. The project pushes the boundaries of the graphic novel genre to the next level and creates an entire new form of media and fan generated content in the process.

Starring Bond actor, Colin Salmon, in the lead role The Many Worlds of Jonas Moore features an original soundtrack by European star, Steve Hart, the lead singer of Worlds Apart. The concept was created and directed by Howard Webster. The website, www.jonasmoore.com goes live 24th April 2007 with free downloads and special previews from the upcoming production.

Fans are also invited to become part of the journey by downloading the Jonas Moore digital elements and animating their own stories or creating comic book adventures for Jonas Moore. Garage bands and musicians all over the world are also invited to strip out the music and send in their own soundtracks. The best fan generated comic books, animations and soundtracks will be posted at www.jonasmoore.com for fans to judge and a lucky few will invited to become a character in the full production.

According to Jonas Moore creator, Howard Webster, "Branded content and fan generated content is a vast, evolving beast with huge metrics emerging from the web. The business models that drove the revenue big media agencies and global advertising agencies is collapsing, The easy relationship between big media buyers and media agencies and the net and gross fees that earned them massive paydays is thankfully dying.

It was, in my opinion, a snug cartel based upon suspect metrics that didn't actually take into account how people actually interact with media. All it favoured was a justification of the media spend on the part of the manager who sanctioned it and the fees. In an effort to reinvent themselves the global media agencies are trying to claim they are now somehow experts in the field of branded content; the new content digerati. They're not. In branded content terms they are the embarrassing father drunk at a wedding trying to look hip on the dance floor dancing to sounds of the 80s. The global media agencies are simply trying to copy what teenagers and web-heads are already doing in their millions with content on the web and are attempting to charge brand directors huge sums of money to do it.

The Many Worlds of Jonas Moore is a wake up call to the global community of content generators mashing up video, music and imagery. Jonas Moore calls for web-heads and garage content creators to take back the content on the web; send your ideas to the global brand directors - they will be better than the big media agency's ones (ideas designed by committee and sanctioned by someone in a suit) - get the brands to give you the money to create great content. If you get them 5,000,000 hits a month for an idea they will come back for more and you will be saving them a great deal in agency fees. The average Mac has everything pre-loaded on it for you to go for it. Jonas Moore is also a wake up call to the global brand directors - realize that the media agencies are not experts on the web or its content. It is time for the brands to support the global community of creatives and say goodbye to the global media agency dinosaurs and their expense accounts."

ENDS