Apple Introduces New iPod classic

Immediate Release

Photo Download: http://www.apple.com/pr/products/ipod/ipod.html

Apple Introduces New iPod classic
New 160GB Model Holds Up to 40,000 Songs

SAN FRANCISCO—September 5, 2007—Apple® today introduced the new iPod® classic, featuring 80GB or 160GB of storage that holds your entire collection of music, photos, video, podcasts and games—up to 40,000 songs or 200 hours of video. Now in its sixth generation, the new iPod classic delivers all the features customers love about their iPods, plus an enhanced user interface featuring Cover FlowTM and a new all-metal enclosure. iPod classic is priced at just HK$1,980 for the 80GB model and HK$2,780 for the 160GB model.

"The first iPod put 1,000 songs in your pocket—this new iPod classic can put 40,000 songs in your pocket," said Steve Jobs, Apple's CEO. "With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod."

The new iPod classic holds up to 160GB of storage in an all-metal anodized aluminum and polished stainless steel enclosure. iPod classic works seamlessly with iTunes® so you can import, manage and then easily sync your favorite content. You can buy music, video and games for your iPod classic from the iTunes Store with more than six million songs available for preview and one-click purchase.

The new iPod classic features up to 40 hours of music playback and seven hours of video playback in the 160GB model, and up to 30 hours of music playback and five hours of video playback in the 80GB model on a single charge,* letting users enjoy their entire collections of music, audiobooks, audio and video podcasts, music videos, television shows and movies wherever they go.

The new iPod classic is perfect for playing iPod games and comes pre-loaded with iQuiz, the entertainment trivia game; Vortex, a fast-paced 360 degree brick-bashing game; and Klondike, the popular solitaire card game. Additional games will be available for purchase for the new iPod classic later this month from the iTunes Store, including Sudoku and Tetris from Electronic Arts and Ms. PAC-MAN from NAMCO.

The iPod is the world's most popular family of digital music players with over 100 million sold. Today, Apple released its most exciting iPod lineup ever with the iPod shuffle in five new colors; iPod classic holding up to 40,000 songs; the incredible all new iPod nano with video playback; and the breakthrough iPod touch with a revolutionary multi-touch user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 70 percent of US automobiles.

Pricing & Availability

Both iPod classic models are available immediately worldwide in silver and black. The 80GB iPod classic model is HK$1,980 and the 160GB iPod classic is HK$2,780.

iPod classic requires a Mac® with a USB 2.0 port, Mac OS® X v10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4. Internet access is required and a broadband connection is recommended, fees may apply. The iTunes Store is not available in all countries.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

ENDS

NOTE TO EDITORS: For additional information visit Apple's PR website (www.apple.com/pr/).

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Cover Flow, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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