Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Vodafone gets in behind the Yellow-eyed Penguins

9 October 2007

Vodafone gets in behind the Yellow-eyed Penguins

Vodafone and Run The Red are excited to announce Donatelive! a new service which is the first of its kind in New Zealand. The service enables customers with Vodafone live! capable handsets to donate to the Yellow-eyed Penguin Trust.

Users can donate $3, $5 or $9 and in return will receive multimedia content downloaded directly to their phone. Content includes Yellow-eyed penguin ringtones, screensavers and videos. Vodafone will pass on 100% of the donation to the charity.

Customers can also see information on Vodafone live! about the Yellow-eyed Penguin Trust and the work they are doing to save one of our national treasures.

This new initiative is launching to the public on October 11 in conjunction with the Yellow-eyed Penguin Trust’s 20th Anniversary. The service has been created by the 2007 Graduates as part of the Vodafone Graduate Programme and will be available for an initial three month period.

“We are really thrilled to be able to use our technology to create an interactive way for customers to support a charitable organisation. We are also proud to introduce a donation initiative which has never been used in New Zealand before.” says Raphael Hilbron, Head of Corporate Responsibility at Vodafone.

The Yellow-eyed Penguin Trust was formed in 1987 by Dunedin conservationists with the aim of saving the penguin by restoring coastal forest and controlling predators. The penguin is the focus but the Trust's efforts also benefit other native species of plant and animal. Current All Black Anton Oliver is the patron of the Yellow-eyed Penguin Trust.

The Trust is based in Dunedin but manages land and penguin interests in the whole of mainland New Zealand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news