Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Mint Shot: It Pays To Watch

Mint Shot: It Pays To Watch
Media Release
06 November 2007

It pays to watch … and that’s exactly what Marc Ellis and the mintshot.co.nz team wants you to do when they launch their new entertainment website www.mintshot.co.nz on Monday 12th November.

Mintshot.co.nz is a new revolutionary online destination which rewards people for watching ads online. Viewers are rewarded with ‘mintshot’ currency which can then be spent on their online auctions.

So far over 50 of New Zealand’s top brands have come on board for the launch including Mini, ANZ, Pacific Blue, and Harvey Norman. For viewers the news is all good with a projected $10 million worth of prizes over the next 12 months, including seven fabulous minis in the first six months, overseas holidays, flights, household items, electronics and much more.

“We are thrilled with the response we have received from NZ’s leading businesses and have a really exiting family of brands associated with us for launch. The site has been designed to be engaging and top fun for the consumer, and an important marketing tool for advertisers,” says Ellis.

The site, which is believed to be a worldwide first, combines three of the biggest aspects of online media: TV quality broadcast, entertainment and online auctions, and is set to change the way we look at advertising and entertainment.

As well as providing viewers with hours of entertainment and some awesome prizes the site is able to collate back end data profiles on consumer behaviour which will be an invaluable tool for any advertiser.

“Mintshot provides an accountable marketing solution at a micro level whilst capturing direct market intelligence through communication with their consumers,” says Ellis.

The site is the brainchild of Ben Hickey who initially conceived the idea and approached his university mates Nick Dalton, an IT Specialist and marketing entrepreneur Ellis to help develop and launch the concept.

Ellis knowing the resource required to launch a new brand then approached Tim Cook Managing Director of Collins Asset Management (a private equity firm) about funding the concept.

“With Collins Asset Management backing us Mintshot has the grunt to deliver value to both viewer and advertiser”, says Ellis.

Mintshot.co.nz launches on Monday 12th November with a heavy weight advertising campaign including TV, PR, internet print and radio.

“A key objective is to have over 100,000 people register with mintshot.co.nz within the first 48hours. We think we will get there with our launch activity which is sure to put the words mintshot.co.nz on everyone’s lips!, says Ellis.

www.mintshot.co.nz

-end-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news