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Mint Shot: It Pays To Watch

Mint Shot: It Pays To Watch
Media Release
06 November 2007

It pays to watch … and that’s exactly what Marc Ellis and the team wants you to do when they launch their new entertainment website on Monday 12th November. is a new revolutionary online destination which rewards people for watching ads online. Viewers are rewarded with ‘mintshot’ currency which can then be spent on their online auctions.

So far over 50 of New Zealand’s top brands have come on board for the launch including Mini, ANZ, Pacific Blue, and Harvey Norman. For viewers the news is all good with a projected $10 million worth of prizes over the next 12 months, including seven fabulous minis in the first six months, overseas holidays, flights, household items, electronics and much more.

“We are thrilled with the response we have received from NZ’s leading businesses and have a really exiting family of brands associated with us for launch. The site has been designed to be engaging and top fun for the consumer, and an important marketing tool for advertisers,” says Ellis.

The site, which is believed to be a worldwide first, combines three of the biggest aspects of online media: TV quality broadcast, entertainment and online auctions, and is set to change the way we look at advertising and entertainment.

As well as providing viewers with hours of entertainment and some awesome prizes the site is able to collate back end data profiles on consumer behaviour which will be an invaluable tool for any advertiser.

“Mintshot provides an accountable marketing solution at a micro level whilst capturing direct market intelligence through communication with their consumers,” says Ellis.

The site is the brainchild of Ben Hickey who initially conceived the idea and approached his university mates Nick Dalton, an IT Specialist and marketing entrepreneur Ellis to help develop and launch the concept.

Ellis knowing the resource required to launch a new brand then approached Tim Cook Managing Director of Collins Asset Management (a private equity firm) about funding the concept.

“With Collins Asset Management backing us Mintshot has the grunt to deliver value to both viewer and advertiser”, says Ellis. launches on Monday 12th November with a heavy weight advertising campaign including TV, PR, internet print and radio.

“A key objective is to have over 100,000 people register with within the first 48hours. We think we will get there with our launch activity which is sure to put the words on everyone’s lips!, says Ellis.


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