Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Mint Shot: It Pays To Watch

Mint Shot: It Pays To Watch
Media Release
06 November 2007

It pays to watch … and that’s exactly what Marc Ellis and the mintshot.co.nz team wants you to do when they launch their new entertainment website www.mintshot.co.nz on Monday 12th November.

Mintshot.co.nz is a new revolutionary online destination which rewards people for watching ads online. Viewers are rewarded with ‘mintshot’ currency which can then be spent on their online auctions.

So far over 50 of New Zealand’s top brands have come on board for the launch including Mini, ANZ, Pacific Blue, and Harvey Norman. For viewers the news is all good with a projected $10 million worth of prizes over the next 12 months, including seven fabulous minis in the first six months, overseas holidays, flights, household items, electronics and much more.

“We are thrilled with the response we have received from NZ’s leading businesses and have a really exiting family of brands associated with us for launch. The site has been designed to be engaging and top fun for the consumer, and an important marketing tool for advertisers,” says Ellis.

The site, which is believed to be a worldwide first, combines three of the biggest aspects of online media: TV quality broadcast, entertainment and online auctions, and is set to change the way we look at advertising and entertainment.

As well as providing viewers with hours of entertainment and some awesome prizes the site is able to collate back end data profiles on consumer behaviour which will be an invaluable tool for any advertiser.

“Mintshot provides an accountable marketing solution at a micro level whilst capturing direct market intelligence through communication with their consumers,” says Ellis.

The site is the brainchild of Ben Hickey who initially conceived the idea and approached his university mates Nick Dalton, an IT Specialist and marketing entrepreneur Ellis to help develop and launch the concept.

Ellis knowing the resource required to launch a new brand then approached Tim Cook Managing Director of Collins Asset Management (a private equity firm) about funding the concept.

“With Collins Asset Management backing us Mintshot has the grunt to deliver value to both viewer and advertiser”, says Ellis.

Mintshot.co.nz launches on Monday 12th November with a heavy weight advertising campaign including TV, PR, internet print and radio.

“A key objective is to have over 100,000 people register with mintshot.co.nz within the first 48hours. We think we will get there with our launch activity which is sure to put the words mintshot.co.nz on everyone’s lips!, says Ellis.

www.mintshot.co.nz

-end-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news