Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Users demonstrate high engagement with Stuff.co.nz

11 December 2007- For Immediate Release

Users demonstrate high engagement with NZ’s most popular newspaper/magazine site, stuff.co.nz

Local visitors to stuff.co.nz’s homepage are more engaged than visitors to any other audited publisher homepage. They typically spend more time and return more frequently (almost 9 times on average in a month), meaning stuff.co.nz leads the category for time spent on the homepage. In total, including international traffic, users spent 153,000 hours on the stuff.co.nz homepage in November; and just under 8 out of 10 of these were from NZ visitors.

Additionally, Stuff.co.nz continues to dominate the Newspaper & Magazine category in the NZ marketplace ranking number 1 once again for domestic unique browsers in November 07.

Bernard Hickey, Head of Digital, Fairfax Media, says “Stuff’s home page has become a ‘must see’ for many New Zealanders logging on to the Internet through the day because of its rich mixture of fresh news, information and entertainment. This research shows that the Stuff home page is not only the best home page in New Zealand, but the best place for advertisers to get their message across to the most readers for the longest time.”


Source: Nielsen//NetRatings Market Intelligence – November 2007

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news