Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


New Zealand-Led Global Marine Project Showcased


5 May 2008

New Zealand-Led Global Marine Project Showcased
On Sanyo Million-Word Street Posters


Click for big version


A pioneering New Zealand-led project to produce an authoritative register of all the world’s marine species is being showcased on a series of gigantic street posters unveiled in Christchurch yesterday.

The street posters, with each series measuring 75m long and put together by Saatchi & Saatchi to advertise the Sanyo Xacti CA65 underwater camera, feature a million words about the sea and sea creatures.

Each 75m span includes the full texts of Moby Dick and Twenty Thousand Leagues Under the Sea, plus the names of over 120,000 marine species formally validated as part of the World Register of Marine Species (WoRMS) at www.marinespecies.org.

WoRMS is the brainchild of University of Auckland Leigh Marine Laboratory Associate Professor Mark Costello and colleagues at the Flanders Marine Institute, Belgium who host the database.

Its goal is to cross reference the results of international marine research findings in order to produce a comprehensive and definitive register of all marine species. WoRMS is unique in that the world experts in marine species edit and validate the species names and associated information; at present over 100 experts contribute.

Projects supplying information for WoRMS include a groundbreaking ten-year Census of Marine Life, the largest ever global marine biology research project.

Dr Costello, who ran a similar species register project in Europe between 1999-2000, says getting global coordination on species names is critical.

“Once I got involved in the global census I could see all sorts of issues coming up. There was a huge amount of misinterpretation of names, not to mention confusion over the Latin spellings, with people using different names for the same species and vice versa,” he says.

Dr Costello, who is the co-chair of the WoRMS steering committee, says the task is two-fold – validating the names of known species, and keeping pace with new discoveries.

“Not only have we not got a complete register of the marine species that are known, we haven’t even identified everything in the sea; in fact scientists estimate there are over one million marine species but only one fifth have been named so far,” Dr Costello says.

WoRMS was launched late last year and passed its first 100,000 species milestone in late February. Its next target is to have validated 200,000 species names by the end of 2008, of an estimated 230,000 believed to have been formally described.

The million-word street posters are believed to be an advertising world first in terms of number of words on a piece of creative. And if a picture’s worth 1,000 words, the imagery captured by the Sanyo Xacti CA65 has to be worth a million. The camera is waterproof for up to an hour at depths of up to 1.5 metres, and can capture movies and 6 mega-pixel images simultaneously.

Saatchi & Saatchi creatives Helen Steemson and Matthew Swinburne say the million word concept was inspired by the incredible breadth and depth of the sea and the species it hosts.

“It demonstrates how amazing the sea is and how much there is to say about it. Basically, the concept highlights the benefits of being able to film underwater and capture this whole other amazing world,” Helen says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Callaghan Innovation: Investment To Help Deepen Innovation Reporting

Callaghan Innovation, the government’s high tech HQ for Kiwi business, is to help deepen New Zealand media coverage of the commercialisation of innovation through an arms-length partnership with independent business news service BusinessDesk. More>>

ALSO:

Tax Credits, Grants: Greens $1Bn R&D Plan

In the Party’s headline economic announcement, the Greens have launched their plan to build a smarter, more innovative economy which has as its centrepiece an additional $1 billion of government investment in research and development (R&D) above current spend, including tax breaks for business. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news