Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


New Zealand-Led Global Marine Project Showcased


5 May 2008

New Zealand-Led Global Marine Project Showcased
On Sanyo Million-Word Street Posters


Click for big version


A pioneering New Zealand-led project to produce an authoritative register of all the world’s marine species is being showcased on a series of gigantic street posters unveiled in Christchurch yesterday.

The street posters, with each series measuring 75m long and put together by Saatchi & Saatchi to advertise the Sanyo Xacti CA65 underwater camera, feature a million words about the sea and sea creatures.

Each 75m span includes the full texts of Moby Dick and Twenty Thousand Leagues Under the Sea, plus the names of over 120,000 marine species formally validated as part of the World Register of Marine Species (WoRMS) at www.marinespecies.org.

WoRMS is the brainchild of University of Auckland Leigh Marine Laboratory Associate Professor Mark Costello and colleagues at the Flanders Marine Institute, Belgium who host the database.

Its goal is to cross reference the results of international marine research findings in order to produce a comprehensive and definitive register of all marine species. WoRMS is unique in that the world experts in marine species edit and validate the species names and associated information; at present over 100 experts contribute.

Projects supplying information for WoRMS include a groundbreaking ten-year Census of Marine Life, the largest ever global marine biology research project.

Dr Costello, who ran a similar species register project in Europe between 1999-2000, says getting global coordination on species names is critical.

“Once I got involved in the global census I could see all sorts of issues coming up. There was a huge amount of misinterpretation of names, not to mention confusion over the Latin spellings, with people using different names for the same species and vice versa,” he says.

Dr Costello, who is the co-chair of the WoRMS steering committee, says the task is two-fold – validating the names of known species, and keeping pace with new discoveries.

“Not only have we not got a complete register of the marine species that are known, we haven’t even identified everything in the sea; in fact scientists estimate there are over one million marine species but only one fifth have been named so far,” Dr Costello says.

WoRMS was launched late last year and passed its first 100,000 species milestone in late February. Its next target is to have validated 200,000 species names by the end of 2008, of an estimated 230,000 believed to have been formally described.

The million-word street posters are believed to be an advertising world first in terms of number of words on a piece of creative. And if a picture’s worth 1,000 words, the imagery captured by the Sanyo Xacti CA65 has to be worth a million. The camera is waterproof for up to an hour at depths of up to 1.5 metres, and can capture movies and 6 mega-pixel images simultaneously.

Saatchi & Saatchi creatives Helen Steemson and Matthew Swinburne say the million word concept was inspired by the incredible breadth and depth of the sea and the species it hosts.

“It demonstrates how amazing the sea is and how much there is to say about it. Basically, the concept highlights the benefits of being able to film underwater and capture this whole other amazing world,” Helen says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news