A World First: Truly Personalised Internet Radio

Wednesday, 11th June 2008, 8.30am
Press Release: The Racket
FOR IMMEDIATE RELEASE

A World First: Truly Personalised Internet Radio

When The Racket launches in New Zealand on the 21st of June it will see the beginning of a new era of choice for music lovers. The website (www.theracket.co.nz) offers its members Personalised Internet Radio, which enables them to create their own radio station – free of ads and DJ chit chat.

Most of what the site offers is free of charge; including streaming from a huge selection of Public Radio stations, music news, a gig guide, reviews, competitions and The Racket Community forums. The site even offers a free seven day trial of its paid membership options.

Rob Gordon, Managing Director of The Racket Media Group says, “This is not a site for those that want a computer or radio DJ to tell them what to listen to. This is a site where you create your own station from an ever-expanding catalogue of over 140,000 tracks. This catalogue is scheduled to pass 180,000 tracks in the first month alone. If The Racket does not have what you are after, request it, and we guarantee we will add it to our catalogue within two weeks or you will get a free one month subscription”.

Members can choose to take their membership to the next level from as little as 57 cents a day, by creating a Personal Radio account. Your Personal Radio account allows you to listen to your station anywhere, anytime: at home, in the car or on the move. It can be streamed to your mobile phone or any other web-enabled device, allowing you unlimited access to The Racket’s music database. Members can create a 500 song station with up to 5 shows (different playlists within their station). They can also send “RacketMail” to other members.

From only 88 cents a day, Members will get the ultimate Personalised Internet Radio experience – the opportunity to run their own Public Radio Station. Not only will a Public Radio account allow streaming to any web-enabled device but their station will appear on The Racket’s Public Radio page for all members to listen to. Stations can have up to 1,000 songs, with up to 10 shows. These members can send RacketMail, personalise their page with skins and photos, post announcements and respond to posts from fans.

A special feature for bands or band cooperatives that sign up for a Public Radio account is the ability to advertise gigs, engage with fans, link their page to their own website and, for unsigned acts, sell their own singles online, DIY-style.

The site utilises a customised media player built with leading edge Microsoft Silverlight technology, which makes The Racket one of the most technologically advanced internet radio sites in the world.

As part of their launch The Racket is proud to be sponsoring The Racket Mardi Gras at the Queenstown Winter Festival this year. Throughout the festivities they will be giving away hundreds of prizes. Visit The Racket team at Mardi Gras or check out www.theracket.co.nz for more information.

ENDS

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