TV Everywhere v Over-the-Top Broadband Video

New White Paper from TDG Profiles the Pending Throwdown Between TV Everywhere and Over-the-Top Broadband Video

Internet-to-TV Video Services will Compete Head-to-Head with Expanding TV Everywhere-like Efforts

--

Dallas, TX - October 8, 2009 - According to a newly published Market dBrief(TM) by The Diffusion Group, new TV Everywhere (TVE) efforts will face stiff competition from Over-the-Top (OTT) providers set on pushing Internet video beyond the PC to the TV and mobile devices. The white paper, TVE vs. OTT - Are You Ready for a Throwdown? , is now available for free download.

According to Colin Dixon, senior partner with TDG, both the TV Everywhere initiatives of incumbent PayTV operators such as Time Warner Cable, and the web-based OTT video services of new media competitors such as Apple will increasingly butt heads as the variety and reach of new video conduits expands.

"Incumbents are looking to use broadband as a means of distributing their content beyond the TV to PCs and mobile devices," notes Dixon. "Online video aggregators are looking to use broadband as way to reach beyond the PC to TVs and mobile devices. In either case, it's about providing consumers quantum access to their favorite video programs - that is, access without spatial and temporal limits and in which media is delivered according to relative needs of the end user."

As these two models collide, the debate surrounding net neutrality and open access will reach a boiling point. As Dixon points out, the competing imperatives of network owners, on one hand, versus content owners and distributors, on the other, will be come to the surface, meaning both the government and industry leaders will be forced to address these tensions. "How these issues are resolved will reveal much about future competitive dynamics in the quantum video space."

TDG's dBrief features insights from the company's latest new media analysis, Broadband-Enabled TV: Rise of the OTT Provider . This report is the first of a two-part report series by senior partner, Colin Dixon, on the emerging opportunities associated with Over-the-Top video services. Mr. Dixon is widely considered among the world's leading authorities on the emerging video services and their impact on incumbent models.

To download TDG's latest dBrief or to inquire about Colin's latest report, please visit www.tdgresearch.com or contact TDG directly at 469-287-8050

--

About TDG:
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped hundreds of technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media - whenever and wherever they may be. For more information, visit our website at www.tdgresearch.com.

ENDS

© Scoop Media