NZ Business Leaders Advice Video Website Launched - LeadersReview.co.nz

Industry leaders’ collective to promote 'a bit of focus, a bit of go forward'.

This week sees the launch of an ongoing initiative of well-known business leaders within their fields, presenting an online series and resource with TV-ad support, all to promote a little more progressive thinking and focus for Kiwi business.

“LeadersReview.co.nz is intended by its invited collective as a an open resource to ‘curry up’ local business attitude through our w-, y- or otherwise-shaped recovery that now presents itself,” says Peter Anich, producer and organizer of the online series.

‘If you’re in business yourself, its good to observe how others are reviewing and focusing through similar, current challenges, yet identifying opportunities for their business and industry,” says
Mr Anich. “Many of those involved felt the time was right for a forum that would take a shot a pricking some of our national business insecurities – and a spot business folk could easily access to throw some doubt into their doubts.”

The series works through industry and peer nomination, with some award winners approached directly. “We invite 5 leaders or ‘voices’ from an upcoming featured industry to step forward and ‘bare all’ – particularly how they focus through times of challenge, along with their passions and personal drivers,” says Mr Anich.

The website promises a series of short-form videos that are “gritty, progressive but ‘not Polyanna’,” a reference to what the producer describes as a common initial wariness by approached nominees to be otherwise involved in a vacuous marketing or chest-beating exercise.

“To keep it ‘real’, no one approached for the series can insist on particular questions or statements being included in the final editing mix. With five industry voices rather than one for industries featured, we also hope the on-camera quotes carry a certain neutrality, focus and a bit of gravitas.”

To fund a project like LeadersReview it was a bit of a balancing act, claims the Mr Anich.
“We needed folk with a track record, who were nominated, who were then prepared to contribute funds, their time and travel and still play by the ‘house rules’. Their hearts definitely had to be in the right place. Then they could also only appear in their capacity as businesspersons, not as the market, industry or award winners that many of them actually were. It was important to focus on what they were saying over who they were.”

Leaders Review begins its series this week with a two-part look at the Marine industry.
The ongoing site and resource offers its programs openly to .nz sites for their own use.

Contact: ptanich@leadersreview.co.nz
Site for further information: http://www.leadersreview.co.nz/

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