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Instant Photography is Back with the Polaroid Two

Media Release June 1, 2010

Instant Photography is Back with the Polaroid Two

Summit Global Group together with Hagemeyer Brands Australia is pleased to announce the launch of the new Polaroid Two Instant Digital Camera in New Zealand and Australia.

The Polaroid Two is a new Instant Digital Camera with a built in printer that utilizes ZINK Zero Ink Printing Technology from ZINK Imaging, Inc. Yes, the brand that brought you instant photography is still bringing you innovative and unique ways to capture and share your memories.

Available in June 2010, the Polaroid Two can snap a 5MP image and print it on demand, making it an ideal camera to take with you anywhere to snap, print and share your memories with family and friends.

The Polaroid Two prints 2x3-inch photos instantly using Polaroid ZINK Photo Paper which also has an adhesive back, whilst having all the functions of a digital camera, enabling you to preview the image and print if you wish.

The Polaroid Two is the first in a line of many new unique Polaroid instant imaging products including the re-release of traditional instant cameras and film in coming months - bringing the magic of instant back with old and new technology together in this exciting chapter of Polaroid history.

“We’re excited to continue our relationship with the Polaroid Brand in Australia and New Zealand. The opportunity for the brand is equal in Australia and New Zealand to the recent success that the brand has enjoyed in the US & Europe. We’re ready to take this Iconic brand to the next level in this exciting chapter of Polaroid’s history,” said John Rule, National Sales and Marketing Manager – Hagemeyer Photographics.

The Polaroid TWO Instant Digital Camera (RRP $379.00) is available from leading electronics stores nationwide.


Notes to editors:

About the Summit Global Group of Companies

The Summit Global Group is a world-wide consortium of leading design, development and distribution firms for imaging products. Headquartered in Salt Lake City, and with offices in New Jersey, Minnesota, Boston, Hong Kong and China, Summit Global manages the licensing, production and distribution needs for a global clientele.

About Polaroid

Across several generations, people regard Polaroid® as one of the most trusted, well-respected and recognizable names when it comes to instant photography. Polaroid began more than 70 years ago with polarized sunglasses, evolved into instant film, camera and camera accessories, and in recent years has expanded well beyond into flat panel televisions, , digital cameras, digital instant imaging products, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new products from Polaroid that will deliver the fun, instant gratification and value that the brand has long stood for. Polaroid is registered trademark of PLR IP Holdings, LLC. For more information, visit

About ZINK Imaging

ZINK Imaging Inc., a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK® Zero Ink® products. ZINK Imaging invented, manufactures, and is an OEM supplier of the ZINK Printing Technology and the award winning ZINK Paper® to partners that will bring ZINK-enabled products to market under their respective brands. ZINK Imaging’s headquarters and research and development labs are in Massachusetts, with a state of the art manufacturing facility in Whitsett, North Carolina. For more information, please visit

The ZINK® Technology and ZINK® trademarks are owned by ZINK Imaging, Inc

About Hagemeyer Brands Australia Pty Ltd (HBA)

Hagemeyer Brands Australia is the exclusive Australian distributor for Polaroid.

Established in 1946, Hagemeyer Brands Australia is a B2B marketer and the ‘exclusive’ manufactures representative of leading brand name consumer products from around the globe via dedicated sales and marketing teams to numerous retailers and outlets throughout Australia

Hagemeyer Brands Australia Pty Ltd is part of the Rexel France Company.

About Endurance Distributors

Polaroid NZ is represented by Endurance Distributors, sales and marketing agents for the NZ distributor Hagemeyer Brands Australia

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