Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Getty Images Visualises Trending Topics

PRESS RELEASE

Getty Images Visualises Trending Topics with Social-Driven Innovation
The Feed by Getty Images automates its award-winning imagery onto social networks and emerging platforms

Sydney—15 January, 2012—Getty Images, announced today the launch of The Feed by Getty Images, an innovative use of the Getty Images’ Connect API applied to social media platforms. This powerful, new software integration showcases Getty Images’ broad range of content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.

Leveraging Twitter’s API to determine social trending topics, The Feed searches Getty Images using the Connect API, matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On Getty Images’ Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant, trending coverage of current events, sports and entertainment.

On Twitter, Getty Images has launched @FeedMeGetty which uses The Feed to tweet hourly trending images as well as responding to content queries in real time with a corresponding image. Finally, The Feed is being used on the Getty Images’ website to populate imagery associated with both global and regional trending topics (http://thefeed.gettyimages.com/#region/Australia/).

“The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in a few months,” said Yvonne Chien, Senior Vice President of Marketing, Getty Images. “The Feed’s patent-pending technology leverages our scalable API and APIs in the social space such that we can continuously provide socially appealing content to our fans and followers.”

The Feed by Getty Images follows several other recent social initiatives including the Getty Images Connect API, and recent social-driven partnerships with brands such as Soundcloud and SparkRebel. Getty Images is bolstering its brand presence on social channels and capitalizing on the rise of visual content sharing behaviour to communicate on social platforms. The Feed specifically harnesses the size and strength of social platform user bases to help Getty Images connect with their fans and deepen engagement through premium content and the company is constantly innovating to discover new ways to connect brands to their customers through content to support business goals.

# # #

About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimagesANZ and Twitter at www.twitter.com/gettyimages.com.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news