Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Getty Images Visualises Trending Topics

PRESS RELEASE

Getty Images Visualises Trending Topics with Social-Driven Innovation
The Feed by Getty Images automates its award-winning imagery onto social networks and emerging platforms

Sydney—15 January, 2012—Getty Images, announced today the launch of The Feed by Getty Images, an innovative use of the Getty Images’ Connect API applied to social media platforms. This powerful, new software integration showcases Getty Images’ broad range of content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.

Leveraging Twitter’s API to determine social trending topics, The Feed searches Getty Images using the Connect API, matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On Getty Images’ Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant, trending coverage of current events, sports and entertainment.

On Twitter, Getty Images has launched @FeedMeGetty which uses The Feed to tweet hourly trending images as well as responding to content queries in real time with a corresponding image. Finally, The Feed is being used on the Getty Images’ website to populate imagery associated with both global and regional trending topics (http://thefeed.gettyimages.com/#region/Australia/).

“The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in a few months,” said Yvonne Chien, Senior Vice President of Marketing, Getty Images. “The Feed’s patent-pending technology leverages our scalable API and APIs in the social space such that we can continuously provide socially appealing content to our fans and followers.”

The Feed by Getty Images follows several other recent social initiatives including the Getty Images Connect API, and recent social-driven partnerships with brands such as Soundcloud and SparkRebel. Getty Images is bolstering its brand presence on social channels and capitalizing on the rise of visual content sharing behaviour to communicate on social platforms. The Feed specifically harnesses the size and strength of social platform user bases to help Getty Images connect with their fans and deepen engagement through premium content and the company is constantly innovating to discover new ways to connect brands to their customers through content to support business goals.

# # #

About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimagesANZ and Twitter at www.twitter.com/gettyimages.com.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news