Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Getty Images Visualises Trending Topics

PRESS RELEASE

Getty Images Visualises Trending Topics with Social-Driven Innovation
The Feed by Getty Images automates its award-winning imagery onto social networks and emerging platforms

Sydney—15 January, 2012—Getty Images, announced today the launch of The Feed by Getty Images, an innovative use of the Getty Images’ Connect API applied to social media platforms. This powerful, new software integration showcases Getty Images’ broad range of content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.

Leveraging Twitter’s API to determine social trending topics, The Feed searches Getty Images using the Connect API, matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On Getty Images’ Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant, trending coverage of current events, sports and entertainment.

On Twitter, Getty Images has launched @FeedMeGetty which uses The Feed to tweet hourly trending images as well as responding to content queries in real time with a corresponding image. Finally, The Feed is being used on the Getty Images’ website to populate imagery associated with both global and regional trending topics (http://thefeed.gettyimages.com/#region/Australia/).

“The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in a few months,” said Yvonne Chien, Senior Vice President of Marketing, Getty Images. “The Feed’s patent-pending technology leverages our scalable API and APIs in the social space such that we can continuously provide socially appealing content to our fans and followers.”

The Feed by Getty Images follows several other recent social initiatives including the Getty Images Connect API, and recent social-driven partnerships with brands such as Soundcloud and SparkRebel. Getty Images is bolstering its brand presence on social channels and capitalizing on the rise of visual content sharing behaviour to communicate on social platforms. The Feed specifically harnesses the size and strength of social platform user bases to help Getty Images connect with their fans and deepen engagement through premium content and the company is constantly innovating to discover new ways to connect brands to their customers through content to support business goals.

# # #

About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimagesANZ and Twitter at www.twitter.com/gettyimages.com.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news