Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Carter Observatory wants to fill your head with space

Carter Observatory wants to fill your head with space.

Take a bunch of people, put them in a state of the art planetarium, wire their heads up to Wellington Hospital's high-tech EEG brain scanning machine, and turn on the stars. What do you get?

As Carter Observatory’s new advertising campaign illustrates, something quite extraordinary.

Brain wave of advertising agency Clemenger BBDO, the campaign aims to get more Wellingtonians visiting the observatory at the top of Wellington’s cable car.

Says Clemenger's Executive Creative Director Philip Andrew, "Carter is one of Wellington's best attractions. But, as is often the case with the things in your own backyard, Wellingtonians forget it's there. We wanted to get them excited enough to get up the hill.

It wasn’t too big of a stretch; anybody who watches the planetarium shows has their mind blown. We just had to think of a way to capture that."

As suspected, the test subjects’ EEG scan results were remarkable. Stimulated brain activity showed up as colourful clouds strongly resembling the galaxies they were gazing up at.

Carter Observatory’s Marketing Manager Dawn Muir says, “It’s easy to forget the bigger picture in the business of our daily lives. We know Carter offers a bit of relief from that, and inspires people to see their world a bit differently. We want to share that message with Wellingtonians and visitors.

We are extremely grateful to Clemenger BBDO for their commitment to Wellington and their enthusiasm to help us out with this truly innovative campaign.”

If you'd like to fill your head with space, Carter Observatory is open daily from 10am with late nights on Tuesdays and Saturdays. For more information visit www.carterobservatory.org/

http://img.scoop.co.nz/media/pdfs/1302/1477_CBB_Brain_Activity_Adshell_Superlite2rc.pdf

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news