Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Carter Observatory wants to fill your head with space

Carter Observatory wants to fill your head with space.

Take a bunch of people, put them in a state of the art planetarium, wire their heads up to Wellington Hospital's high-tech EEG brain scanning machine, and turn on the stars. What do you get?

As Carter Observatory’s new advertising campaign illustrates, something quite extraordinary.

Brain wave of advertising agency Clemenger BBDO, the campaign aims to get more Wellingtonians visiting the observatory at the top of Wellington’s cable car.

Says Clemenger's Executive Creative Director Philip Andrew, "Carter is one of Wellington's best attractions. But, as is often the case with the things in your own backyard, Wellingtonians forget it's there. We wanted to get them excited enough to get up the hill.

It wasn’t too big of a stretch; anybody who watches the planetarium shows has their mind blown. We just had to think of a way to capture that."

As suspected, the test subjects’ EEG scan results were remarkable. Stimulated brain activity showed up as colourful clouds strongly resembling the galaxies they were gazing up at.

Carter Observatory’s Marketing Manager Dawn Muir says, “It’s easy to forget the bigger picture in the business of our daily lives. We know Carter offers a bit of relief from that, and inspires people to see their world a bit differently. We want to share that message with Wellingtonians and visitors.

We are extremely grateful to Clemenger BBDO for their commitment to Wellington and their enthusiasm to help us out with this truly innovative campaign.”

If you'd like to fill your head with space, Carter Observatory is open daily from 10am with late nights on Tuesdays and Saturdays. For more information visit www.carterobservatory.org/

http://img.scoop.co.nz/media/pdfs/1302/1477_CBB_Brain_Activity_Adshell_Superlite2rc.pdf

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

OceanaGold: Man Killed In Waihi Mine Accident

A 29-year-old man had died following a work place accident at OceanaGold mine, Waihi last night. The man was killed after the front end loader he was in rolled down a slope. The accident happened at approximately 6.30pm on Thursday night. More>>

ALSO:

Constructing Consent: Annual Housing Consents Highest In Over A Decade

More than 29,000 new homes gained building consent in the year to June 2016, up 16 percent from the previous June year, Statistics New Zealand said today. More>>

ALSO:

War Against Weevil For Future Peas: “No Peas, No Weevil” Ban Now In Place In Wairarapa

The Ministry for Primary Industries (MPI) has today placed a ban on growing peas within a specified area and placed controls on moving pea material (seed and untreated pea straw) within, in and out of this area for the next 2 years. More>>

ALSO:

Wood Producers: Crisis In New Zealand Log Supply

New Zealand wood processing leaders held a hui with senior government officials and political leaders in Whangarei yesterday to assess the acute log supply shortage to local mills in Northland. More>>

Consents And Taxes: Trustpower 'Very Disappointed' With Judgement

Trustpower is "very disappointed" with a Supreme Court ruling dismissing its bid to claim tax deductions on $17.7 million of project costs in a case closely watched by large-scale infrastructure developers. More>>

ALSO:

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news