Samsung Introduces the GALAXY S 4

Samsung Introduces the GALAXY S 4 –
A life companion for a richer, simpler and fuller life

GALAXY S 4 gets you closer to what matters in life, bringing your world together

New York, USA, March 14, 2013 — Samsung Electronics announced today the fourth generation GALAXY S – the GALAXY S 4 – designed to get you closer to what matters in life and bring your world together.

Understanding what matters most to us in our lives, the Samsung GALAXY S 4* was developed to redefine the way we live and to maximise our fulfilment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family. It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being.

The beauty of the phone is the highly crafted design encompassing a larger screen size and battery, minimised bezel; all housed in a light (130g) and slim (7.9mm) shape. The Samsung GALAXY S 4 is slimmer yet stronger, with less to hold yet more to see. At launch, two colour options will be available – Black Mist and White Frost – with a variety of additional colour options to follow later this year.

“With the GALAXY S 4, Samsung is again going to enhance the way we live,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”

Meaningful Moments – Gives Greater Enjoyment

A rich life is one that’s filled with meaningful moments and the GALAXY S 4 captures and shares those special moments. The GALAXY S 4 has the world’s first Full HD Super AMOLED display to showcase images at their very best. Its 5-inch large screen has 441ppi for stunning viewing quality. The Samsung GALAXY S 4 also utilises Corning’s new Gorilla® Glass 3**, making it a durable travel companion for all of life’s adventures.

Equipped with a 13 megapixel rear camera, the GALAXY S 4 also boasts a ‘Dual Camera’ function that allows simultaneous use of both front and rear cameras. When capturing moments, users can choose from a variety of frame effects which blend the two pictures naturally and also adjust the size of the small picture inside the big one. Users can select eight different ways to combine the two photos taken by the front camera and the rear camera. At the same time, the ‘Dual Video Call’ function enables you to make and receive a video call with friends and family while showing what you are looking at during the call.

The camera functionality extends beyond Dual Camera, as the device is also equipped with 12 outstanding shooting modes including ‘Drama Shot’ which allows you to see all the action in one continuous time-lapse, and ‘Sound & Shot’. Sound & Shot uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable, exactly as they happened.

These meaningful moments can also now automatically be stored in a photo album, with the new ‘Story Album’ function. Photos taken by the GALAXY S 4 are automatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to create a photo album. These unique story albums can be ordered and delivered as an offline photo album through a new partnership with Blurb****, so you can keep those precious moments safe to look at and share time and time again.

True Connections – Brings People Together

Samsung GALAXY S 4 enables true connections with the people in our lives. It is more than a personal device that can be enjoyed by one user – it makes the most of our relationships allowing us to easily share and experience many of life’s pleasures together with family and friends, wherever you are.

With its ‘Group Play’^ function, users can enjoy music, photos, documents and games with those around them without even requiring a Wi-Fi AP or cellular signal. This innovative feature enables users to connect directly with others to share, play and co-create content and entertainment instantly. Its ‘Share Music’^ option allows users to have the same song playing on multiple phones in sync to create the best party atmosphere.

The GALAXY S 4 brings all people closer together by breaking down language barriers. It makes international travel a joy, with ‘S Translator’ which provides instant translation, using text or voice translation on applications including email, text message and ChatON. This instant translation is possible both from speech to text and text to speech and ensures that you can rely on the correct information whilst abroad.

The GALAXY S 4 supports HSPA+42 Mbps and 4G LTE which means wherever you are in the world, you can rely on perfect connectivity. Especially, the LTE version supports up to six different band sets which allows it to function in most LTE coverage areas as well as enabling global LTE roaming.

Effortless Experience – Makes Things More Convenient

In today’s world, we are all looking for smart ways to make life easier and less stressful. The GALAXY S 4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation.

‘Samsung Smart Pause’ enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back. ‘Samsung Smart Scroll’ allows you to scroll the browser or emails up and down without touching the screen. It recognises your face looking at the screen and movement of your wrist and then scrolls the pages up or down accordingly.

‘Air View’*** allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With ‘Air Gesture’, you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand.

With ‘S VoiceTM Drive’^^ you can activate commands via voice control for optimisation when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode converting text to speech so you can easily and safely check messages with no need to look at the screen.

‘Samsung Optical Reader’ makes life yet more effortless, by automatically recognising text, a business card or QR code information, and providing useful functions such as translation, call, text message and search.

At home, using ‘Samsung WatchON’, the GALAXY S 4 will transform into an infrared remote to control your home entertainment system including TV, set-top box, DVD player and even air conditioner. In addition, you can enjoy various content including live TV, cable TV and video-on-demand based on the rich information provided by EPG (Electronic Program Guide).

Empowered Living – Takes Care Of Your Health and Quality of Life

The GALAXY S 4 empowers your life by keeping you up-to-date with health and wellbeing information using the new ‘S Health’ software. The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help improve your quality of life. Also, users can easily check their health conditions using food diary, exercise diary and sleep monitor to stay fit and healthy (certain functions are enabled by specific accessories).

To further protect your wellbeing, ‘Samsung Adapt Display’ provides an optimal viewing experience, customised for each type of application, and ‘Samsung Adapt Sound’ offers an optimal level and type of sound, personalised for each user, to make the most out of life.

The Samsung GALAXY S 4 will be available in the second quarter of the year in New Zealand from major mobile retailers nationwide.

For multimedia content and more detailed information, and images, please visit: www.samsungmobilepress.com.

Note to Editors:

Endorsement by Mobile Operators:

Heikki Makijarvi, SVP of Deutsche Telekom
"The new Samsung GALAXY S 4 is impressive. After the extremely successful launch of GALAXY S III, Deutsche Telekom is very proud to launch its successor in Europe. We are happy to work with Samsung to bring a new level of smartphone experience to our customers."

Yves Maitre, SVP Mobile Multimedia & Devices, France Telecom - Orange
“Orange is delighted to be working with Samsung again to deliver a new evolution of smartphones to our customers. We have already rolled out new superfast LTE networks in seven countries in Europe to date, and are committed to launching LTE services across Europe by 2015. This partnership will deliver a rich suite of services to our customers, thanks to its 4G and NFC capabilities, ensuring our customers benefit from great looking products that provide fast and easy access to all of their favourite content wherever they are.”

Marieta Rivero, Group Devices Director in Telefonica
“The Samsung GALAXY S 4 is a great device that will help to make a big step forward in the Premium Smartphone category. We are delighted to be partnering to bring this device to market across a number of our global channels,” commented Marieta Rivero, Group Devices Director in Telefonica.

Samsung GALAXY S 4 Product Specifications:

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

** Samsung GALAXY S 4 uses Corning’s new Gorilla® Glass 3 with Native Damage Resistance™. This cover glass, Corning’s newest formulation, enables improved damage and scratch resistance and reduced scratch visibility.

Android, Google, Android Beam, Google Search, Google Maps, Gmail, Google Latitude, Google Play, Google Plus. YouTube, Google Talk, Google Places, Google Navigation, Google Downloads are trademarks of Google Inc.

*** Internet connection required. Data download and usage charges may apply.

**** Blurb, the global creative publishing platform, partners with Samsung to power worldwide book and magazine print production and fulfillment within the GALAXY S 4’s new Story Album application. Users of Story Album will now be able to automatically create professional quality print photo books and magazines quickly and seamlessly from their camera phone images.

^ Samsung's features and applications are intended solely for private and domestic use. Any other use may be contrary to the law, including copyright law. It is a breach of copyright to record any broadcast other than solely for private and domestic use by watching or listening to the material broadcast at a more convenient time. Samsung does not authorise, sanction, approve or countenance any use of its features or applications that infringe copyright or are otherwise contrary to law.

^^ Performance of S Voice function may vary depending on the language spoken and surrounding environment
including ambient noise.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.

ENDS

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