Global Census of New Zealand’s Missing Million

Global Census of New Zealand’s Missing Million 
 
Following last month’s national census, the country’s leading market research company is joining forces with Kea to gather valuable insights into Kea’s global network of over 100,000 Kiwi expats.
 
Colmar Brunton and Kea are combining resources in an ongoing partnership which starts today, with the launch of the global survey Every Kiwi Counts. The survey will poll New Zealanders living overseas on their attitudes and connection to New Zealand.
 
According to Statistics New Zealand, as many as 1 million New Zealanders live overseas, including almost one in four of all highly-educated Kiwis. This is the highest proportion of skilled workers based off shore for any country in the OECD, and a population much larger than New Zealand’s second biggest city.
 
Later this year data from Every Kiwi Counts will be matched with national census data to give a complete, comparative picture of Kiwis wherever they live in the world.
 
Kea’s Global Chief executve Dr. Sue Watson says working with Colmar Brunton will deliver even greater insights into Kea’s rapidly expanding global network, and begin to capture trends in the lives and perspectives of one fifth of New Zealand’s citizens who are not captured in the national census.
 
“The partnership with Colmar Brunton will also give us the ability to poll expats monthly on topical issues. As Kea’s network has tripled in the last year, we’re curious to learn more about what this growing community of offshore Kiwis think and what motivates them. Given the size of New Zealand’s expat population and their high levels of education, it is vital that we gather information about them and stay connected to them as a country,” she says.
 
Colmar Brunton CEO Jacqueline Ireland says the company is very excited to be able to help Kea further understand Kiwi expats.
 
“This is going to be fascinating research because by working with the Kea network we will have the ability to delve into a whole range of issues affecting Kiwis living offshore that haven’t previously been explored.  We might be able to do a bit of myth-busting about whether Kiwis really do have it much better overseas but that’s just the tip of the iceberg.”
 
The results of the Every Kiwi Count 2013 survey are due for release at the end of May.
 
ENDS

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