Sony launches new VAIO range

FOR IMMEDIATE RELEASE

Sony launches new VAIO range – all models feature touch screen

Includes VAIO Pro – the World’s lightesti touch ultrabook

Full range features NFC ‘one-touch’ connectivity

VAIO Duo 13 – an amazing evolution of the convertible ultrabook

Auckland, 12 June 2013 – Sony New Zealand today announced the launch of its new range of VAIO notebooks and ultrabooks. From backpacks to the boardroom and everywhere in between, the new range has been designed to enhance individuals’ lifestyles with all models now featuring a touch screen LCD. The full range includes:

• VAIO Pro – World’s lightest touch ultrabook with TRILUMINOS Display

• VAIO Duo – True tablet & PC-in-one with up to 11 hours battery life

• VAIO Fit – Premium entertainment notebook with aluminium chassis

• VAIO Fit E – Everyday multimedia notebook with an enhanced subwoofer

• VAIO Tap 20 –Functional, flexible, and entertaining

Sony also confirms that Near Field Communication (NFC), which Sony has branded as ‘one-touch’ connectivity, has been introduced to the entire range enabling users to connect their VAIO to a wide variety of NFC compatible devices, like headphones and speakers with just one touch. Touch is the theme of Sony’s new VAIO range, with every model featuring a touch screen LCD and NFC ‘one-touch’ connectivity. “Having a touch screen on every VAIO enables users to have the best experience of any Windows 8 device,” said Simon Carter, Group Manager –Channel & Product Marketing, Mobile Computing & Digital Imaging. “Combined with technologies such as TRILUMINOS Display and X-Reality, Sony is able to continually produce best-in-class products like the VAIO Pro – the world’s lightest touch ultrabook.”

High quality images and sound

All new VAIO models harness Sony’s innovative display, digital imaging and sound technologies to provide the highest-quality personal computing experiences available to consumers. The VAIO Duo and Pro models feature TRILUMINOS Display for mobile, which offers access to a wide palette of rich, natural colours thanks to Sony’s BRAVIA TV expertise. This technology makes it possible to produce images that are more vivid and vibrant, especially the normally hard-to-reproduce reds and greens.

In addition, Sony’s super resolution technology, X-Reality for mobile and Full HD IPS (in plane switching) displays, deliver the sharpest images and videos from almost any angle.

Combined with the audio enhancing ClearAudio+ and XLoud technologies, the entire VAIO range now offers an audio visual experience difficult to surpass on a mobile device. The digital imaging expertise of Sony is also evident across the VAIO range, with ExmorR sensors used on webcams to allow much clearer images and video for web-chatting, even in low light environments.

VAIO Pro

Sony’s new VAIO Pro 11” and 13” models are the world’s lightest touch ultrabooks in their respective classes and exhibit incredible durability and mobility. By using carbon fibre throughout the case, the VAIO Pro 11 weighs only 0.87kg, and the VAIO Pro 13 only 1.06kg (weight includes the supplied battery)

“Carbon fibre has an unparalleled strength-to-weight ratio when it comes to laptops. This is what makes the VAIO Pro not only the world’s lightest but also extremely robust,” said Carter. “This is why it is also used in Formula1 cars and in aircraft”.

Sony incorporates a uni-direction carbon fibre body and Hexa-shell design to provide the additional durability that is demanded in a mobile device. Customers will be in awe when transferring files on their VAIO Pro 13, which has been engineered with high speed SSD, making it two times faster than previous generations.

VAIO Duo

Sony’s new 13” VAIO Duo is an evolution of the convertible slider ultrabook first introduced in the VAIO Duo 11 during the launch of Windows 8. Since then, Sony’s unique Surf Slider design has been further enhanced and now allows for quick and seamless transition between tablet and keyboard modes. This is ideal for when users switch between content consumption vs. content creation or productivity.

While in tablet mode, users can easily operate the VAIO Duo 13 through the 10-point multi touch screen or by using the supplied N-trig DuoSensePen to take natural handwritten notes or draw a quick diagram or picture. When you are on the move or not using the pen, it can be easily be stored on the device in a custom holder.

VAIO® Duo13 VAIO® Duo13

(Keyboard mode) (Tablet mode)

Sliding the screen back while in tablet mode also reveals a keyboard and integrated touch pad, which enables greater productivity in a conventional PC form factor. Other highlights of the VAIO Duo 13 include:

• Standby technology – constant connection to the internet gives it the ability to continue updating applications and receive emails, even when asleep

• Quick resume – can wake from sleep mode in less than one second, delivering the experience we have become accustomed to on our smartphones and tablets

• Built in 8MP rear camera – features the “Exmor RS for PC” image sensor which makes it possible to take images of documents and blackboards clear enough for the computer to recognise and tag text even in low light conditions

• Battery Life – again to deliver a great tablet-like experience, the Duo 13 delivers up to 11 hours battery life, which is the longest battery life of any VAIO PC in the range ii.

VAIO Fit

With a premium aluminium finish, the VAIO Fit 15 features a vivid Full HD LCD backed by VAIO’s unique colour enhance technology. An optimised colour gamut offers a more vivid and clearer viewing experience.

A unique feature of the VAIO Fit notebook is its hybrid HDD, giving it three times faster accessibility and speed than a standard HDD. With 750GB in storage capacity and an integrated flash-memory cache, this notebook is the perfect option for those who demand the precise mix of volume and performance from their notebook.

VAIO Fit E

The audio enthusiast wanting crystal clear highs and deep trembling bass (through the integrated subwoofer), will appreciate the audio technology that comes with VAIO Fit E. Specially engineered to provide home users with quality entertainment, the VAIO Fit E is an affordable notebook that provides an unmistakeably rich audio experience.

The VAIO Fit E features the same ClearAudio+ and XLoud technologies found in the VAIO Duo and Pro models, and is available in Black, White and Pink.

VAIO Tap 20

The VAIO Tap 20 was developed to be functional, flexible, and entertaining. Use as a desktop PC or a large tablet with touch operation. Enjoy it alone or share the experience with others.

Portable, battery-powered VAIO Tap 20 fits right into any living space, lay it on a coffee table and let everyone join in games on the large multi-touch screen, or flip out the in-built stand and tilt VAIO Tap 20 at a comfortable angle for ‘lean back’ position. Or simply stand it upright and use as a fully-functioning desktop PC with the supplied wireless keyboard and mouse.

The 50.8 cm (20”) panel offers clear, bright images with a wide angle of view. Responsive 10-point multi-touch operation let’s all the family join in simultaneously with multi-player games. Mobile BRAVIA Engine 2 by Sony ensures crisp, natural movie viewing with fine details and fluid on-screen movement

Pricing and availability

The new VAIO range can be purchased from Noel Leeming, JB Hi-Fi, Authorised Re-sellers and via Sony’s direct channels (Sony Stores, and online at sony.co.nz) pricing and availability as follows:

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