Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Research predicts the future of leisure

Research predicts the future of leisure

Seeing a 3D hologram version of Elvis perform at music festivals of the future is no freakish sci-fi vision of the future, says Victoria University Associate Professor Ian Yeoman.

The British-born futurologist, who specialises in travel and tourism, says virtual experiences like these are set to become the norm as technology improves to make a hologram performance look, feel and sound even better than the real thing.

“Right now the best scientists in the world are working with global technology giants to devise technologies that will revolutionise the entertainment industry and completely transform how we experience leisure,” he says.
Professor Yeoman is about to publish research on the topic in a new book called The Future of Events and Festivals.

“In my research, I predict a quantum leap in how consumers spend their downtime. We’re about to see the stuff of science fiction become reality through ground-breaking technologies like Samsung’s mind-reading tablet and Google Glass.”

Professor Yeoman’s research takes a dozen examples of the new ‘play’ technologies and applies them to the Glastonbury festival, which opens in the United Kingdom today, decades into the future, using a method known as scenario planning.

He envisions concert-goers using mind control technology to order food and drink and wearing digital clothing to enhance the sensory effect of a stage performance.

In his ultra-modern scenario, 25-year-old Bridgette Wilson uses a high-tech gadget to record a show as she watches it, remix it with music from the internet and, finally, imbue it with real human emotions.

“I focus on Glastonbury in 2050 for a couple of reasons. First, data shows the festival is becoming more and more popular—evidence that people are continuing to seek out authentic, immersive social experiences.

“Second, we’re seeing people increasingly use experiences like Glastonbury to build up their cultural capital, to express their sense of identity and to tell stories about themselves.

“We know today’s Glastonbury audience wants escape, fun and fantasy. But we also know they’re using smartphones and social media to connect with other people while they’re immersed in their experience and to interact with, and critique, the event in real time.”

Professor Yeoman says that as the world’s largest, most iconic music festival, any change in audience behaviour at Glastonbury is relevant to the travel and tourism industries worldwide.

Professor Yeoman’s research also looks at the emerging technology of digital tattoos.

“They’re mini computers that never need recharging because they are implanted beneath the skin and powered by converting the oxygen and glucose of your bloodstream into energy.

“In my scenario, a concert-goer would use their digital tattoo to send messages and upload images of the concert to the internet—as someone might do using a smartphone today.”

Professor Yeoman and Dr Karen Smith, a Senior Lecturer in Victoria’s School of Management, will give a free public lecture at 12.30pm today on the future of events and festivals. The lunchtime lecture coincides with the opening of this year’s Glastonbury festival in the United Kingdom.

Lecture Title: The Future of Music Festivals: Play, Technology and Glastonbury
Date: Wednesday 26 June
Time: 12.30pm
Venue: Victoria University Pipitea Campus, Rutherford House, Level 12 Boardroom, 23 Lambton Quay, Wellington

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Science Media Centre: Viral Science And Another 'Big Dry'?

"Potentially, if there is no significant rainfall for the next month or so, we could be heading into one of the worst nation-wide droughts we’ve seen for some time," warns NIWA principal climate scientist Dr Andrew Tait. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news