Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Racial blends - easy on the eyes until you categorise

For immediate release:  

Racial blends - easy on the eyes until you categorise

New light has been shed on how our minds judge multi-racial individuals, thanks to a collaborative research project between the University of Otago and the University of California, San Diego.

Professor Jamin Halberstadt, from Otago's Department of Psychology, and his colleague Professor Piotr Winkielman, from UC San Diego, say their studies used blended faces made up from two individuals, one Chinese and one Caucasian.

"Previous research has shown that blended faces, regardless of race, are more usually more attractive than the original faces that go into the blend,” Halberstadt explains.  

"This blending effect is especially evident for cross-race blends, so if you take two people of different races and blend them together then you get a face that is more attractive than the originals. Also, that blend is more attractive than a blend of two faces from the same race."

"Our idea was that these effects might be explainable by 'processing fluency' - how easy it is to perceive, process, and categorise something. Blended faces are ‘easier on the eyes,’ because they are very 'face-like', and this ease creates a positive feeling toward them."

The problem comes when people start viewing racial face blends as not just 'faces' but rather as examples of their racial groups.  In that case, the faces should seem relatively ambiguous, and that ambiguity should translate into negative attitudes.

Halberstadt and Winkielman say their most recently published research, in the Journal of Experimental Social Psychology, asked participants to first categorise a person's racial group and then judge their attractiveness. They compared the judgments to those of control participants who simply rated the facial blends on their attractiveness without classifying them.

They found that control participants preferred mixed-race faces to single-race faces, but participants who had to first decide if a face was Chinese or Caucasian, judged the mixed race faces to be relatively unattractive.

In a parallel experiment they used electromyography (EMG) to measure facial expressions and found that people were less inclined to smile at the faces presented to them if they had to categorise them first.

Professor Halberstadt says it appears that a blend is attractive as long as you do not have to think about where it came from.

"It comes back to fluency - how easy things are to process in your mind," he says. "When you think of multi-racial individuals as examples of humans they are more appealing because they better capture your overall experience of life. But when you think of them as examples of their racial groups then they become more ambiguous and that ambiguity pulls down their appeal."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Balance Of Trade: NZ Posts Trade Deficit In October On Falling Dairy Exports

New Zealand’s posted its largest monthly trade deficit for October in six years, while narrowing the shortfall from September, led by a fall in dairy exports to China while all main imports into the country rose. More>>

ALSO:

Gigatown Winner: Plenty Of Positives For Dunedin

Although the city has taken the Gigatown title, along with new ultrafast 1Gbps broadband and funding for $700,000 worth of UFB-related initiatives across the community, Mr Cull says Dunedin has gained so much more through its involvement. More>>

ALSO:

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news