Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Racial blends - easy on the eyes until you categorise

For immediate release:  

Racial blends - easy on the eyes until you categorise

New light has been shed on how our minds judge multi-racial individuals, thanks to a collaborative research project between the University of Otago and the University of California, San Diego.

Professor Jamin Halberstadt, from Otago's Department of Psychology, and his colleague Professor Piotr Winkielman, from UC San Diego, say their studies used blended faces made up from two individuals, one Chinese and one Caucasian.

"Previous research has shown that blended faces, regardless of race, are more usually more attractive than the original faces that go into the blend,” Halberstadt explains.  

"This blending effect is especially evident for cross-race blends, so if you take two people of different races and blend them together then you get a face that is more attractive than the originals. Also, that blend is more attractive than a blend of two faces from the same race."

"Our idea was that these effects might be explainable by 'processing fluency' - how easy it is to perceive, process, and categorise something. Blended faces are ‘easier on the eyes,’ because they are very 'face-like', and this ease creates a positive feeling toward them."

The problem comes when people start viewing racial face blends as not just 'faces' but rather as examples of their racial groups.  In that case, the faces should seem relatively ambiguous, and that ambiguity should translate into negative attitudes.

Halberstadt and Winkielman say their most recently published research, in the Journal of Experimental Social Psychology, asked participants to first categorise a person's racial group and then judge their attractiveness. They compared the judgments to those of control participants who simply rated the facial blends on their attractiveness without classifying them.

They found that control participants preferred mixed-race faces to single-race faces, but participants who had to first decide if a face was Chinese or Caucasian, judged the mixed race faces to be relatively unattractive.

In a parallel experiment they used electromyography (EMG) to measure facial expressions and found that people were less inclined to smile at the faces presented to them if they had to categorise them first.

Professor Halberstadt says it appears that a blend is attractive as long as you do not have to think about where it came from.

"It comes back to fluency - how easy things are to process in your mind," he says. "When you think of multi-racial individuals as examples of humans they are more appealing because they better capture your overall experience of life. But when you think of them as examples of their racial groups then they become more ambiguous and that ambiguity pulls down their appeal."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news