Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


University of Otago trial takes help directly to smokers

University of Otago trial takes help directly to smokers

A novel trial which offers smokers the chance to try nicotine replacement therapy on the spur of the moment as they go about their daily lives has started in Wellington.

The University of Otago Wellington trial will offer smokers the chance to sample a range of nicotine replacement therapies under the guidance of an expert coach at shopping malls and other public spaces, so they can experience first-hand how enjoyable and effective they are.

Lead researcher Dr Brent Caldwell says the trial will enable smokers to easily experience first-hand the benefits of nicotine replacement therapy and become more confident in their ability to quit smoking.

Smokers will be given a free sample pack of the therapies that they like which they can use over the next week regardless of whether they want to quit, or are just curious and want to see how things go, Dr Caldwell says.

“Our idea is that providing readily accessible assistance in a wide variety of community settings will reduce any delay between a smoker’s thoughts of quitting and them doing something about it.”

Smokers will be given regular follow-up support to keep using nicotine replacement therapy to try to quit smoking.

“Most smokers would like to quit, but they often put off trying because they feel overwhelmed with how hard it is. If smokers get the chance to use nicotine replacement therapy in an ideal way, and feel their urge evaporate, they become much more confidence in their ability to quit.”

Most smokers quit “cold turkey” without the assistance of nicotine replacement therapy, and are only half as likely to remain smokefree a year later compared to those who use nicotine replacement therapy, Dr Caldwell says.

The new trial addresses two barriers to smokers’ use of nicotine replacement therapy: negative perceptions about nicotine replacement therapy, and access to nicotine replacement therapy, he says.

“There are many reasons people don’t seek conventional help, including having used the services before without success, or to avoid being asked to pay an outstanding doctors bill, not currently thinking about quitting, or thinking nicotine replacement therapy is dangerous.”

The trial is an exciting new approach because it gives smokers a chance to experience the helpful effects of nicotine replacement therapy, without having to sign up to setting a quit date, which they might not be ready to do, he says.

“Giving smokers the chance to try nicotine replacement therapy, and experience how enjoyable it is, will encourage them to use it and double their chances of quitting.

“It’s a totally non-judgmental, liberating, and empowering way to engage with smokers.”

Smokers are being invited to take part in the study by attending a nicotine replacement therapy stall at Queensgate Shopping Mall in Lower Hutt. This has been set up at Queensgate this week. Stalls will open at North City Mall in February, and in the Palmerston North and Manawatu area in March.

The trial has been funded by the Ministry of Health Innovation Fund to help New Zealand achieve the smokefree nation goal by 2025.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news