Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


University of Otago trial takes help directly to smokers

University of Otago trial takes help directly to smokers

A novel trial which offers smokers the chance to try nicotine replacement therapy on the spur of the moment as they go about their daily lives has started in Wellington.

The University of Otago Wellington trial will offer smokers the chance to sample a range of nicotine replacement therapies under the guidance of an expert coach at shopping malls and other public spaces, so they can experience first-hand how enjoyable and effective they are.

Lead researcher Dr Brent Caldwell says the trial will enable smokers to easily experience first-hand the benefits of nicotine replacement therapy and become more confident in their ability to quit smoking.

Smokers will be given a free sample pack of the therapies that they like which they can use over the next week regardless of whether they want to quit, or are just curious and want to see how things go, Dr Caldwell says.

“Our idea is that providing readily accessible assistance in a wide variety of community settings will reduce any delay between a smoker’s thoughts of quitting and them doing something about it.”

Smokers will be given regular follow-up support to keep using nicotine replacement therapy to try to quit smoking.

“Most smokers would like to quit, but they often put off trying because they feel overwhelmed with how hard it is. If smokers get the chance to use nicotine replacement therapy in an ideal way, and feel their urge evaporate, they become much more confidence in their ability to quit.”

Most smokers quit “cold turkey” without the assistance of nicotine replacement therapy, and are only half as likely to remain smokefree a year later compared to those who use nicotine replacement therapy, Dr Caldwell says.

The new trial addresses two barriers to smokers’ use of nicotine replacement therapy: negative perceptions about nicotine replacement therapy, and access to nicotine replacement therapy, he says.

“There are many reasons people don’t seek conventional help, including having used the services before without success, or to avoid being asked to pay an outstanding doctors bill, not currently thinking about quitting, or thinking nicotine replacement therapy is dangerous.”

The trial is an exciting new approach because it gives smokers a chance to experience the helpful effects of nicotine replacement therapy, without having to sign up to setting a quit date, which they might not be ready to do, he says.

“Giving smokers the chance to try nicotine replacement therapy, and experience how enjoyable it is, will encourage them to use it and double their chances of quitting.

“It’s a totally non-judgmental, liberating, and empowering way to engage with smokers.”

Smokers are being invited to take part in the study by attending a nicotine replacement therapy stall at Queensgate Shopping Mall in Lower Hutt. This has been set up at Queensgate this week. Stalls will open at North City Mall in February, and in the Palmerston North and Manawatu area in March.

The trial has been funded by the Ministry of Health Innovation Fund to help New Zealand achieve the smokefree nation goal by 2025.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news