Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Healthy choices critical for healthy lifestyle

Healthy choices critical for healthy lifestyle of New Zealanders, UC expert says


Health information on New Zealand’s food labels is poor in helping people decide what is healthy or not, a University of Canterbury (UC) marketing expert says.

Associate Professor Ekant Veer says New Zealand has a great reputation for being open about what is in the food and drinks they buy in shops and supermarkets.

``Labels show all the ingredients and all the nutritional information, the problem is many people in New Zealand are not able to understand what is good for them and what is not.

``They may have an impression of what is good or bad but actually making a coherent decision as a result of the label information is not as effective.’’

Professor Veer will give the first UC What if Wednesday public lecture of the year on campus next week (March 12) to talk about how health campaigns can be improved. See here for details: http://www.canterbury.ac.nz/wiw/.

He and his team have researched different ways to provide more effective, healthier choices for consumers and ways to drive behavioural change, rather than just educating people about what is right or wrong.

``Knowing what the right thing to do is far different from actually doing the right thing. Many people know that smoking or binge drinking is not good for their health, but continue to do so.”

``In my work, I look to understand far more about how and why people’s behaviour doesn’t change and use this as a basis for encouraging positive behavioural change.

``As the overwhelmingly high obesity rates in New Zealand continue to climb, something needs to be done to improve the health of our society. Our research provides us with valuable insight into understanding consumption behaviours associated with food labels. New Zealand still has one of the highest obesity rates in the world.

`` Making people care about their health and care about making healthy choices is also needed to encourage a healthier life. Education is not just good enough. We need to do more than that and will explain what should be done in the lecture.

``My talk will help those working in health promotion and also those looking to understand behavioural change practices and consumer welfare.”

See a YouTube preview of Professor Veer’s lecture here: http://youtu.be/gIcHm_7VPiE.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Starts Talks On Tougher Rules For Property Speculators

The Reserve Bank of New Zealand is stepping up preparations to restrict lending to residential property investors as it watches house prices, particularly in Auckland, continue to rise strongly. More>>

ALSO:

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news