Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Healthy choices critical for healthy lifestyle

Healthy choices critical for healthy lifestyle of New Zealanders, UC expert says


Health information on New Zealand’s food labels is poor in helping people decide what is healthy or not, a University of Canterbury (UC) marketing expert says.

Associate Professor Ekant Veer says New Zealand has a great reputation for being open about what is in the food and drinks they buy in shops and supermarkets.

``Labels show all the ingredients and all the nutritional information, the problem is many people in New Zealand are not able to understand what is good for them and what is not.

``They may have an impression of what is good or bad but actually making a coherent decision as a result of the label information is not as effective.’’

Professor Veer will give the first UC What if Wednesday public lecture of the year on campus next week (March 12) to talk about how health campaigns can be improved. See here for details: http://www.canterbury.ac.nz/wiw/.

He and his team have researched different ways to provide more effective, healthier choices for consumers and ways to drive behavioural change, rather than just educating people about what is right or wrong.

``Knowing what the right thing to do is far different from actually doing the right thing. Many people know that smoking or binge drinking is not good for their health, but continue to do so.”

``In my work, I look to understand far more about how and why people’s behaviour doesn’t change and use this as a basis for encouraging positive behavioural change.

``As the overwhelmingly high obesity rates in New Zealand continue to climb, something needs to be done to improve the health of our society. Our research provides us with valuable insight into understanding consumption behaviours associated with food labels. New Zealand still has one of the highest obesity rates in the world.

`` Making people care about their health and care about making healthy choices is also needed to encourage a healthier life. Education is not just good enough. We need to do more than that and will explain what should be done in the lecture.

``My talk will help those working in health promotion and also those looking to understand behavioural change practices and consumer welfare.”

See a YouTube preview of Professor Veer’s lecture here: http://youtu.be/gIcHm_7VPiE.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Auckland Port Study: Port To Ship Out – No Departure Date

Interest groups in Auckland and its waterfront chose a group of representatives to determine the future of the port. Their consensus is that the Port is going to have to move but not before a credible location is confirmed... More>>

ALSO:

Tax: GST Threshold For Online Purchases Won't Lower Before 2018

The government wants to lower the threshold on online purchases which qualify for GST from mid-2018, but says more work is needed and there will be no change without public consultation. More>>

ALSO:

North Canterbury: Government Extends Drought Classification

The government has extended a drought classification for the eastern South Island until the end of the year, meaning the area will have officially been in drought for almost two years, the longest period for such a category. More>>

ALSO:

Negotiations Fail: Christchurch Convention Centre Build To Proceed Without PCNZ

After protracted negotiations, the government has ditched the construction consortium it picked to build Christchurch's replacement convention centre, which it now anticipates delivering at least two years behind the original schedule. More>>

ALSO:

Other Centres' Convention Centres:

Ruataniwha: Greenpeace Launches Legal Challenge Against $1b Dam Plan

Greenpeace NZ is launching a legal challenge against a controversial plan to build a dam that’s set to cost close to $1 billion and will pollute a region’s rivers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news