Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Healthy choices critical for healthy lifestyle

Healthy choices critical for healthy lifestyle of New Zealanders, UC expert says


Health information on New Zealand’s food labels is poor in helping people decide what is healthy or not, a University of Canterbury (UC) marketing expert says.

Associate Professor Ekant Veer says New Zealand has a great reputation for being open about what is in the food and drinks they buy in shops and supermarkets.

``Labels show all the ingredients and all the nutritional information, the problem is many people in New Zealand are not able to understand what is good for them and what is not.

``They may have an impression of what is good or bad but actually making a coherent decision as a result of the label information is not as effective.’’

Professor Veer will give the first UC What if Wednesday public lecture of the year on campus next week (March 12) to talk about how health campaigns can be improved. See here for details: http://www.canterbury.ac.nz/wiw/.

He and his team have researched different ways to provide more effective, healthier choices for consumers and ways to drive behavioural change, rather than just educating people about what is right or wrong.

``Knowing what the right thing to do is far different from actually doing the right thing. Many people know that smoking or binge drinking is not good for their health, but continue to do so.”

``In my work, I look to understand far more about how and why people’s behaviour doesn’t change and use this as a basis for encouraging positive behavioural change.

``As the overwhelmingly high obesity rates in New Zealand continue to climb, something needs to be done to improve the health of our society. Our research provides us with valuable insight into understanding consumption behaviours associated with food labels. New Zealand still has one of the highest obesity rates in the world.

`` Making people care about their health and care about making healthy choices is also needed to encourage a healthier life. Education is not just good enough. We need to do more than that and will explain what should be done in the lecture.

``My talk will help those working in health promotion and also those looking to understand behavioural change practices and consumer welfare.”

See a YouTube preview of Professor Veer’s lecture here: http://youtu.be/gIcHm_7VPiE.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Food: Govt Obesity Plan - No Tax Or Legislation

Speaking to Q+A’s Corin Dann this morning, health minister Jonathan Coleman said tackling obesity was at the top of the Government’s priority list, but there was “no evidence” a sugar tax worked, and further regulation was unnecessary. More>>

ALSO:

Treasury Docs On LVR Policy: Government Inaction Leads To Blurring Of Roles

The Treasury wouldn’t have had to warn the Reserve Bank to stick to its core functions if the Government had taken prompt and substantial measures to rein in skyrocketing Auckland house prices, Labour’s Finance spokesperson Grant Robertson says. More>>

ALSO:

Final EPA Decision: Tough Bar Set For Ruataniwha Dam

Today’s final decision by the Tukituki Catchment Board of Inquiry is good news for the river and the environment, says Labour’s Water spokesperson Meka Whaitiri. “Setting a strict level of dissolved nitrogen in the catchment’s waters will ensure that the dam has far less of an impact on the Tukituki river." More>>

ALSO:

"Don’t Give Up":
End Of Kick-Start Hits KiwiSaver Enrolments

ANZ said new enrolments for the ANZ KiwiSaver Scheme had dropped by more than 50% since the Government announced an immediate end to the $1,000 KiwiSaver kick-start incentive in the Budget last month. More>>

ALSO:

Serious Fraud Office: Alex Swney Receives Jail Sentence

Former Chief Executive of Heart of the City Alex Swney has been sentenced to five years and seven months’ imprisonment for charges brought respectively by the Serious Fraud Office (SFO) and the Inland Revenue. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news