Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Danish company Brain+ launches app that trains the brain

Danish company Brain+ now launches a powerful app that trains the brain

The Brain+ app contains a number of scientifically designed, yet fun and motivating, brain training games that improve the key mental capabilities in the areas of attention, memory, problem solving and planning. The Brain+ exercises are developed in collaboration with leading brain scientists from Copenhagen University and is suitable for people of all ages. A recent pilot launch in Denmark quickly resulted in downloads by more than 1 % of the Danish adult population. The app is now available for iPhone and iPad and can be downloaded and tried for free.

“Sorry, what was your name again?”

Do you know the feeling? Memory is an essential part of social interaction, and not being able to remember a person’s name or job can be terribly embarrassing. However, a recent scientific study has shown that an 80-year old can achieve the same performance on attention and memory tasks as a 20-year old, with just 4 weeks of training, 30 minutes a day - using a scientifically designed computer game. With the Brain+ app you will be able to improve several of your brain’s abilities, which will help you in both your career and social life.

“The essence of the Brain+ project is to improve people’s quality of life by helping them to utilize their brain’s full potential and maintain mental sharpness throughout life. This is for people of all ages, and in the future also for the treatment of a range of brain related disorders”, says Kim Baden-Kristensen, co-founder of Brain+.

Playing most games and brain teasers does not do much more than making one better at the particular game. However, scientific studies have shown that core capabilities of the brain can be trained to a radically improved level of mental sharpness throughout life. But this requires the right neuroscientific principles, type of exercise and intensity to be applied in the brain training, which is exactly what the new Brain+ app does.

Skills trained
The current Brain+ app contains three games, which train some of the brain's most vital skills: Attention, memory, planning and problem solving. In one game, Captain's Challenge, the user trains attention and short-term memory in order to steer a ship safely through dangerous waters. In the second game, Remember Me, the user trains long-term memory to get better at remembering personal information about a variety of new people. In the third game, Fresh Frog, the user trains the problem solving-skill and the ability to plan ahead. This happens by trying to navigate an enchanted frog through dangerous swamps to kiss a princess and undo the spell. A number of other brain training games are under development and will be released ongoing.

Very well received in Denmark
The app was recently launched and warmly received in Denmark, where it got known nationwide from national TV and newspapers and quickly passed 30.000 Danish downloads – equaling more than 1 % of the adult population.

One of the reasons for this is that the app ensures that people of all ages can become better and faster at attaining new knowledge, solving problems and executing plans. They can also improve their social intelligence by getting better at remembering people, remembering names and what people are telling them. The brain training exercises are wrapped into engaging games to create maximum motivation, intensity and endurance - and thereby maximum effect for the user.

About Brain+
Brain+ is a Danish brain training company seeking to provide scientifically proven, effective and engaging brain training exercises that intelligently adapt to the specific need and ability of each user. Brain+ works closely with leading brain scientist from Copenhagen University to develop the exercises and scientifically prove the effects.

Read more: www.brain-plus.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Sci-Tech
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news