Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Danish company Brain+ launches app that trains the brain

Danish company Brain+ now launches a powerful app that trains the brain

The Brain+ app contains a number of scientifically designed, yet fun and motivating, brain training games that improve the key mental capabilities in the areas of attention, memory, problem solving and planning. The Brain+ exercises are developed in collaboration with leading brain scientists from Copenhagen University and is suitable for people of all ages. A recent pilot launch in Denmark quickly resulted in downloads by more than 1 % of the Danish adult population. The app is now available for iPhone and iPad and can be downloaded and tried for free.

“Sorry, what was your name again?”

Do you know the feeling? Memory is an essential part of social interaction, and not being able to remember a person’s name or job can be terribly embarrassing. However, a recent scientific study has shown that an 80-year old can achieve the same performance on attention and memory tasks as a 20-year old, with just 4 weeks of training, 30 minutes a day - using a scientifically designed computer game. With the Brain+ app you will be able to improve several of your brain’s abilities, which will help you in both your career and social life.

“The essence of the Brain+ project is to improve people’s quality of life by helping them to utilize their brain’s full potential and maintain mental sharpness throughout life. This is for people of all ages, and in the future also for the treatment of a range of brain related disorders”, says Kim Baden-Kristensen, co-founder of Brain+.

Playing most games and brain teasers does not do much more than making one better at the particular game. However, scientific studies have shown that core capabilities of the brain can be trained to a radically improved level of mental sharpness throughout life. But this requires the right neuroscientific principles, type of exercise and intensity to be applied in the brain training, which is exactly what the new Brain+ app does.

Skills trained
The current Brain+ app contains three games, which train some of the brain's most vital skills: Attention, memory, planning and problem solving. In one game, Captain's Challenge, the user trains attention and short-term memory in order to steer a ship safely through dangerous waters. In the second game, Remember Me, the user trains long-term memory to get better at remembering personal information about a variety of new people. In the third game, Fresh Frog, the user trains the problem solving-skill and the ability to plan ahead. This happens by trying to navigate an enchanted frog through dangerous swamps to kiss a princess and undo the spell. A number of other brain training games are under development and will be released ongoing.

Very well received in Denmark
The app was recently launched and warmly received in Denmark, where it got known nationwide from national TV and newspapers and quickly passed 30.000 Danish downloads – equaling more than 1 % of the adult population.

One of the reasons for this is that the app ensures that people of all ages can become better and faster at attaining new knowledge, solving problems and executing plans. They can also improve their social intelligence by getting better at remembering people, remembering names and what people are telling them. The brain training exercises are wrapped into engaging games to create maximum motivation, intensity and endurance - and thereby maximum effect for the user.

About Brain+
Brain+ is a Danish brain training company seeking to provide scientifically proven, effective and engaging brain training exercises that intelligently adapt to the specific need and ability of each user. Brain+ works closely with leading brain scientist from Copenhagen University to develop the exercises and scientifically prove the effects.

Read more: www.brain-plus.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news