Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Danish company Brain+ launches app that trains the brain

Danish company Brain+ now launches a powerful app that trains the brain

The Brain+ app contains a number of scientifically designed, yet fun and motivating, brain training games that improve the key mental capabilities in the areas of attention, memory, problem solving and planning. The Brain+ exercises are developed in collaboration with leading brain scientists from Copenhagen University and is suitable for people of all ages. A recent pilot launch in Denmark quickly resulted in downloads by more than 1 % of the Danish adult population. The app is now available for iPhone and iPad and can be downloaded and tried for free.

“Sorry, what was your name again?”

Do you know the feeling? Memory is an essential part of social interaction, and not being able to remember a person’s name or job can be terribly embarrassing. However, a recent scientific study has shown that an 80-year old can achieve the same performance on attention and memory tasks as a 20-year old, with just 4 weeks of training, 30 minutes a day - using a scientifically designed computer game. With the Brain+ app you will be able to improve several of your brain’s abilities, which will help you in both your career and social life.

“The essence of the Brain+ project is to improve people’s quality of life by helping them to utilize their brain’s full potential and maintain mental sharpness throughout life. This is for people of all ages, and in the future also for the treatment of a range of brain related disorders”, says Kim Baden-Kristensen, co-founder of Brain+.

Playing most games and brain teasers does not do much more than making one better at the particular game. However, scientific studies have shown that core capabilities of the brain can be trained to a radically improved level of mental sharpness throughout life. But this requires the right neuroscientific principles, type of exercise and intensity to be applied in the brain training, which is exactly what the new Brain+ app does.

Skills trained
The current Brain+ app contains three games, which train some of the brain's most vital skills: Attention, memory, planning and problem solving. In one game, Captain's Challenge, the user trains attention and short-term memory in order to steer a ship safely through dangerous waters. In the second game, Remember Me, the user trains long-term memory to get better at remembering personal information about a variety of new people. In the third game, Fresh Frog, the user trains the problem solving-skill and the ability to plan ahead. This happens by trying to navigate an enchanted frog through dangerous swamps to kiss a princess and undo the spell. A number of other brain training games are under development and will be released ongoing.

Very well received in Denmark
The app was recently launched and warmly received in Denmark, where it got known nationwide from national TV and newspapers and quickly passed 30.000 Danish downloads – equaling more than 1 % of the adult population.

One of the reasons for this is that the app ensures that people of all ages can become better and faster at attaining new knowledge, solving problems and executing plans. They can also improve their social intelligence by getting better at remembering people, remembering names and what people are telling them. The brain training exercises are wrapped into engaging games to create maximum motivation, intensity and endurance - and thereby maximum effect for the user.

About Brain+
Brain+ is a Danish brain training company seeking to provide scientifically proven, effective and engaging brain training exercises that intelligently adapt to the specific need and ability of each user. Brain+ works closely with leading brain scientist from Copenhagen University to develop the exercises and scientifically prove the effects.

Read more: www.brain-plus.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news