Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


UC researchers believe robots can persuade people to conform

UC researchers believe robots can persuade people to conform

March 24, 2014

A team of University of Canterbury (UC) researchers and scientists believe robots can persuade people to conform through group pressure.

PhD student Juergen Brandstetter has been exploring how a group of robots can actually influence people when their numbers are in the majority.

Brandstetter surveyed almost 50 people in a room, one at a time with four robots. Results were promising and largely confirmed that the robots could encourage a single person to conform with the group.

One of the tests included speaking in the past tense and the evidence from the survey suggested robots can influence language and further influence human opinion.

``Even though each person knew exactly what was right or wrong, the person unintentionally agreed with the group of robots a significant number of times.

``Our results showed that robots can induce conformity but to a significantly lesser degree than humans. We also found that there is substantial difference between visual and the verbal tasks. But we are convinced robots are capable of changing our behaviour even though they are still not as influential as humans can be.

``We measured the impact robots have on the English language and looked at the conformity rate robots have on people. The results showed that people would follow robots. Robots clearly pushed people into using the wrong English tense.’’

Brandstetter carried out his research under the supervision of Dr Christoph Bartneck from UC’s HIT Lab NZ and support from UC’s New Zealand Institute of Language, Brain and Behaviour and theNorthwestern University of Illinois.

``This research is important to New Zealand and society as the digital ager intensifies. Nearly 160,000 robots were commercially sold worldwide in 2012 and the sale of industrial robots to the automotive industry continues to increase.

``Asia, including Australia and New Zealand, was by far the biggest market with 84,645 industrial robots sold. One of the Government’s 10 National Scientific Challenges announced last year included robotic development. Some New Zealand companies are developing industrial robots.

``We will one day soon see personal robots that could help assist elderly people living alone, or taking care of children and offering information in public places. Japan is the world leader in this area and they are developing robots for their domestic market.

``We already have more mobile phones than humans and that we expect that the ratio of robots to humans on this planet will shift in the future strongly towards a majority of robots.

``Researchers at UC can offer their expertise to industry and work together to create a totally new industry with the obvious benefit to the New Zealand public,’’ Brandstetter says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Budget Policy Statement: Spending Wins Over Tax Cuts; Big Ticket Items Get Boost

Income tax cuts are on hold as the government says “responding to the earthquakes and reducing debt are currently of higher priority”, although election year tax sweeteners remain possible. More>>

ALSO:

Fishy: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news