Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


UC researchers believe robots can persuade people to conform

UC researchers believe robots can persuade people to conform

March 24, 2014

A team of University of Canterbury (UC) researchers and scientists believe robots can persuade people to conform through group pressure.

PhD student Juergen Brandstetter has been exploring how a group of robots can actually influence people when their numbers are in the majority.

Brandstetter surveyed almost 50 people in a room, one at a time with four robots. Results were promising and largely confirmed that the robots could encourage a single person to conform with the group.

One of the tests included speaking in the past tense and the evidence from the survey suggested robots can influence language and further influence human opinion.

``Even though each person knew exactly what was right or wrong, the person unintentionally agreed with the group of robots a significant number of times.

``Our results showed that robots can induce conformity but to a significantly lesser degree than humans. We also found that there is substantial difference between visual and the verbal tasks. But we are convinced robots are capable of changing our behaviour even though they are still not as influential as humans can be.

``We measured the impact robots have on the English language and looked at the conformity rate robots have on people. The results showed that people would follow robots. Robots clearly pushed people into using the wrong English tense.’’

Brandstetter carried out his research under the supervision of Dr Christoph Bartneck from UC’s HIT Lab NZ and support from UC’s New Zealand Institute of Language, Brain and Behaviour and theNorthwestern University of Illinois.

``This research is important to New Zealand and society as the digital ager intensifies. Nearly 160,000 robots were commercially sold worldwide in 2012 and the sale of industrial robots to the automotive industry continues to increase.

``Asia, including Australia and New Zealand, was by far the biggest market with 84,645 industrial robots sold. One of the Government’s 10 National Scientific Challenges announced last year included robotic development. Some New Zealand companies are developing industrial robots.

``We will one day soon see personal robots that could help assist elderly people living alone, or taking care of children and offering information in public places. Japan is the world leader in this area and they are developing robots for their domestic market.

``We already have more mobile phones than humans and that we expect that the ratio of robots to humans on this planet will shift in the future strongly towards a majority of robots.

``Researchers at UC can offer their expertise to industry and work together to create a totally new industry with the obvious benefit to the New Zealand public,’’ Brandstetter says.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news