Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Mall therapy a hit, but cost still a barrier

Mall therapy a hit, but cost still a barrier


A novel trial that offers smokers the chance to try nicotine replacement therapies through kiosks in community locations is offering ongoing discounts on the most popular products to help people stick with their decision to quit.

The University of Otago Wellington trial has been underway for four months at malls and other community locations in Lower Hutt, Porirua, Palmerston North and surrounding towns, and is funded by the Ministry of Health. It offers smokers the chance to sample a range of nicotine replacement therapies under the guidance of an expert coach. Smokes can take a free sample of a week’s supply of as many products as they like, and are supported by regular follow-up at the community location or over the phone.

But lead researcher Dr Brent Caldwell says cost remains a huge barrier once people have used up their free supply.

Several hundred smokers have taken up the spur-of-the-moment chance to try nicotine replacement therapy at the stalls, with the vast majority choosing the nicotine inhalator and nicotine mouthspray, Dr Caldwell says.

But while many people are willing to pay the ongoing cost of these products, many more are choosing not to buy further products after they get their free one, he says.

“It’s really hard for smokers to spend money on nicotine replacement therapy, because most smokers cannot immediately switch from buying cigarettes to buying the therapies, and for a period of time they need to buy both the cigarettes and therapies.

“Once they quit smoking and only need to buy the therapies, they will save a lot of money, but at least initially when they are smoking and using nicotine replacement therapy at the same time it can be more expensive which might be a barrier for some people.”

To help make the decision to quit more affordable, the kiosks will sell the nicotine inhalator and nicotine mouthspray for half their usual price of $20 throughout May.

“Although $20 for the mouthspray is much cheaper than the $50 to $60 dollars that chemists charge, for some smokers it is too much to spend in one go, and we hope that at $10 more people will be able to afford it.”

Ideally the mouthspray and the inhalator would be made available to all smokers nationwide via the QuitCard programme which allows smokers to access standard nicotine replacement therapy at chemists for only $5, Dr Caldwell says.

Giving smokers the chance to try nicotine replacement therapy, and experience how enjoyable it is, encourages them to use it and doubles their chances of quitting, he says.

“We’ve had all sorts of smokers come to try the products, ranging from smokers who are very keen to try the products to those who are very dubious about whether the products will be any good. It’s really exciting to see the responses of smokers who don’t expect to get much pleasure or satisfaction from the products, and watch their faces light up as they start to experience first-hand the relief of their urge to smoke and the satisfaction of getting a hit of nicotine.”

Stalls at Westfield Queensgate mall in Lower Hutt are open every day until 13 July, and stalls in North City mall in Porirua are open Thursdays and Saturdays until 31 July. Stalls outside of Wellington will be available for new smokers to take part until September.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news