Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 


Mall therapy a hit, but cost still a barrier

Mall therapy a hit, but cost still a barrier


A novel trial that offers smokers the chance to try nicotine replacement therapies through kiosks in community locations is offering ongoing discounts on the most popular products to help people stick with their decision to quit.

The University of Otago Wellington trial has been underway for four months at malls and other community locations in Lower Hutt, Porirua, Palmerston North and surrounding towns, and is funded by the Ministry of Health. It offers smokers the chance to sample a range of nicotine replacement therapies under the guidance of an expert coach. Smokes can take a free sample of a week’s supply of as many products as they like, and are supported by regular follow-up at the community location or over the phone.

But lead researcher Dr Brent Caldwell says cost remains a huge barrier once people have used up their free supply.

Several hundred smokers have taken up the spur-of-the-moment chance to try nicotine replacement therapy at the stalls, with the vast majority choosing the nicotine inhalator and nicotine mouthspray, Dr Caldwell says.

But while many people are willing to pay the ongoing cost of these products, many more are choosing not to buy further products after they get their free one, he says.

“It’s really hard for smokers to spend money on nicotine replacement therapy, because most smokers cannot immediately switch from buying cigarettes to buying the therapies, and for a period of time they need to buy both the cigarettes and therapies.

“Once they quit smoking and only need to buy the therapies, they will save a lot of money, but at least initially when they are smoking and using nicotine replacement therapy at the same time it can be more expensive which might be a barrier for some people.”

To help make the decision to quit more affordable, the kiosks will sell the nicotine inhalator and nicotine mouthspray for half their usual price of $20 throughout May.

“Although $20 for the mouthspray is much cheaper than the $50 to $60 dollars that chemists charge, for some smokers it is too much to spend in one go, and we hope that at $10 more people will be able to afford it.”

Ideally the mouthspray and the inhalator would be made available to all smokers nationwide via the QuitCard programme which allows smokers to access standard nicotine replacement therapy at chemists for only $5, Dr Caldwell says.

Giving smokers the chance to try nicotine replacement therapy, and experience how enjoyable it is, encourages them to use it and doubles their chances of quitting, he says.

“We’ve had all sorts of smokers come to try the products, ranging from smokers who are very keen to try the products to those who are very dubious about whether the products will be any good. It’s really exciting to see the responses of smokers who don’t expect to get much pleasure or satisfaction from the products, and watch their faces light up as they start to experience first-hand the relief of their urge to smoke and the satisfaction of getting a hit of nicotine.”

Stalls at Westfield Queensgate mall in Lower Hutt are open every day until 13 July, and stalls in North City mall in Porirua are open Thursdays and Saturdays until 31 July. Stalls outside of Wellington will be available for new smokers to take part until September.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Sci-Tech
Search Scoop  
 
 
Powered by Vodafone
NZ independent news