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Pandora and Samsung Bring Connected Home to Life

Pandora Internet Radio Partners with Samsung to Bring the Connected Home to Life

Pandora now available across new and existing Samsung SMART TV range

AUCKLAND, 5TH May. Leading internet radio service Pandora Internet Radio has officially announced its partnership with Samsung Electronics New Zealand, with the music streaming service now readily available on new and existing compatible Samsung SMART TVs.

“The connected media landscape has undergone significant changes over recent years, moving quickly to meet consumer expectation for convenient access to content,” says Rick Gleave, director of business development, Pandora New Zealand. “With Kiwis now owning an average of seven connected devices, we must respond to allow consumers more choices in how they want to experience their content.” “In partnering with Samsung, a leader in smart technologies, we have further extended the range of devices Pandora is now accessible on, providing consumers with yet another way to discover new music, play the music they love and enjoy the best personalised radio experience anywhere, anytime.”

The Smart TV sector has experienced significant growth over the last 12 months with the on-demand technology now featuring in nearly one in four homes across Australasia – further highlighting the importance of cross-platform integration.

“We’re delighted to partner with Pandora. It’s a fantastic way to listen to music and we’re pleased to be adding it to our Samsung Smart TV apps,” said Jon Barrell, Consumer Electronics Director, Samsung Electronics New Zealand. “The TV is the centrepiece of the Kiwi home, and we’re now offering even more content on our Smart TVs. Delivering new ways to watch and listen to what Kiwis love is a promise we keep delivering on.”

Pandora is available now on selected Samsung SMART TV models dated from 2011 through to the new 2014 range.

END

ABOUT PANDORA

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalised stations launch instantly with the input of a single "seed" - a favourite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalisation of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalised stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com


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