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World’s First carboNZero certified battery released in NZ

World’s First carboNZero certified battery released in New Zealand

Internationally recognised carboNZeroCertTM product certification backs carbon neutral claims for LEI Electronics Inc.’s Eco Alkaline battery

LEI Electronics Inc announced that their Eco Alkalines household battery range has been certified under the world leading carboNZero product certification programme by Enviro-Mark Solutions Limited of New Zealand. This achievement assures customers with the most robust and credible evidence that Eco Alkalines’ efforts to manage, reduce and offset carbon emissions for their product are effective and credible.

Eco Alkalines are the world’s first battery range to achieve carboNZero product certification, demonstrating a wider commitment to environmental responsibility.

“Eco Alkaline batteries are powerful long lasting batteries that contain 0% cadmium, lead, mercury and that uses recyclable packaging and PET plastic. We are proud to be a leader in the worldwide effort to make our planet more landfill conscious.”- notes Lionel Lalonde, VP Sales Eco Alkalines Inc. “Eco Alkalines packaging is manufactured using 80% recyclable materials and are up to 98% recyclable where appropriate programmes are available, If recycling is not available and the batteries happen to be disposed of in household rubbish they are non-toxic.”

After going through Enviro-Mark Solutions’ thorough process of measuring and assessing Eco Alkaline’s GHG emissions for the full lifecycle, an emissions management plan and reduction targets have been developed with a range of projects being implemented to achieve these goals.

To complete the carboNZero certification, verified carbon credits were purchased to offset the remaining GHG emissions balance. The offsets are purchased on a quarterly basis and support verified projects such as the New Zealand Permanent Forest Sink Initiative.

Enviro-Mark Solutions CEO, Dr Ann Smith, praises Eco Alkalines’ commitment to leading their industry in taking responsibility for the environmental impacts their product has. “It is great to see a company like Eco Alkalines taking action to reduce their greenhouse gas impacts. We look forward to seeing how this leadership evolves in their sector.”

The Eco Alkaline range consists of AAA, AA, C, D and 9 volt batteries, they are available from a a range of outlets including: ecostore, Huckleberry Farms, Harvest Wholefoods, Wise Cidada, Common Sense Organics, Wendyl's, The Loggers Shop, Stonewall Store, Fresh Choice Half Moon Bay and selected DOC Visitor Centres. Eco Alkalines are also available online through ecostore and Common Sense Organics.

Details of Eco Alkalines’s product certification disclosure are available at www.carbonzero.co.nz/members/cz_organisations_certified.asp

ENDS

About Enviro-Mark Solutions Limited

Enviro-Mark Solutions Limited, a wholly-owned subsidiary of Landcare Research, provides environmental certification to organisations and products internationally, including CEMARS (Certified Emissions Measurement And Reduction Scheme) certification. Developed from over 15 years of experience in GHG measurement and carbon monitoring, Enviro-Mark Solutions’ carbon programmes are the world’s first internationally accredited GHG certification programmes under ISO 14065. Learn more at www.enviro-mark.com.

carboNZerocert TM is a wholly owned and registered trademarks of Enviro-Mark Solutions Limited.

About LEI Electronics Inc:

The Eco-Alkalines line of batteries is a division of LEI Electronics Inc. of Barrie, Ontario, Canada. Eco-Alkalines is committed to be being landfill conscious by constantly remaining innovative in terms of a creating toxic free product line, that uses 80 percent of recycled materials in its packaging. Eco-Alkalines is the first line of batteries in the world to be certified by both CarboNZero and the Carbon Fund. Currently Eco-Alkalines works with a wide array of clientele including major US and Canadian retail and hotel chains, the Government of Canada, all three branches of the Canadian Military and are also available through a large network of independent retail and hotel locations and are also used by many high level educational institutions.

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