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New distribution channels meet demand for Bolifor® Magnesium

New distribution channels meet demand for Bolifor® Magnesium

Following the phenomenal Fieldays launch of its Bolifor® Magnesium range, BEC Feed Solutions has established nationwide partnerships with feed suppliers, consultants and rural supply stores, including Farmlands. The move means dairy farmers now have a convenient way to access the revolutionary new products.

Overwhelming demand for BOLIFOR® MGP+ and BOLIFOR® MAG33 at Fieldays, resulted in the products selling out in record time. With new stock hitting the shelves at the end of August, BEC says farmers can guarantee their purchases by placing advance orders now by contacting BEC direct. Orders can also be secured via Farmlands account or through feed suppliers. BEC is able to arrange delivery to farm, or can liaise with feed suppliers.

Trina Parker, Country Manager of BEC NZ says while BEC was anticipating a positive response to the Bolifor® Magnesium product range, the reception from farmers has exceeded expectations.

“The reaction to Bolifor® since its Fieldays launch has been incredible, indicating that dairy farmers have been waiting for a new means of feeding Magnesium. We had scores of farmers actively seeking us out at Fieldays in search of an alternative to messy pasture dusting,” says Ms Parker.

“It was great to be able to talk to farmers face-to-face and offer a practical new solution in the form of Bolifor®. Now that we have retail partners, feed suppliers and consultants on board, farmers will be able to conveniently purchase their supply on an ongoing basis to ensure maximum benefits,” adds Ms Parker.

As a manufacturer and supplier of high quality animal nutrition products, BEC says the Bolifor® product range offers distinct advantages over Magnesium Oxide (MgO) and other Magnesium supplements. These include excellent palatability, ease of application, accuracy of dosage and high bioavailability of the vital mineral Magnesium.

The Bolifor® product range promises to transform the way dairy farmers administer Magnesium to their cows, providing many additional benefits as well as marked labour saving efficiencies. Available in two forms – BOLIFOR® MGP+ and BOLIFOR® MAG33 - each has different mineral compositions that can be incorporated easily into existing feeding, and animal health regimes.

While traditional Magnesium products are administered via pasture dusting or dosing in water, the Bolifor® products can be consumed directly. The big difference lies in the products’ palatability. BOLIFOR® MGP+ is neutral in taste, while BOLIFOR® MAG33 tastes slightly salty – both are more appealing to cows than traditional, bitter-tasting commercial Magnesium products. The Bolifor® products are also favoured for their non-laxative effect.

Both Bolifor® products are granulated and free flowing, making them less dusty, non-irritable to the digestive tract and much easier to handle than commercial finely ground and dusty Magnesium Oxide. Despite being granular in form, they are highly soluble, and as a result offer an excellent biological availability of both Magnesium and Phosphorus.

Manufactured in Sweden from European sourced ingredients, Bolifor® meets the requirements for stated mineral levels, feed safety and quality control imposed by the European Commission. BEC NZ prides itself on offering farmers a high quality Magnesium alternative, which is superior to many of the products currently available with lesser known controls.

Bolifor® was launched at Fieldays to coincide with the peak season for Magnesium requirements in dairying; during pre-calving and early lactation throughout spring.

BOLIFOR® MGP+ and BOLIFOR® MAG33 are also available direct from BEC Feed Solutions (NZ) Ltd, or for details of local suppliers, contact BEC on 0800 BEC 001.


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