US approves groundbreaking NZ eczema cream
US approves groundbreaking NZ eczema cream
29 November
2017
A cream made from natural New Zealand ingredients clinically proven to treat eczema is set to help millions of American sufferers, after receiving a coveted tick of approval by US lawmakers.
Atopis’ Eczema
Therapy Cream has been seven years in the making and will
soon be sold online to American customers after receiving
accreditation from the US Food and Drug Administration.
The FDA approval is a first for a New Zealand-developed
over-the-counter pharmaceutical skincare cream.
Clinical trials in the US and New Zealand showed the
cream - so natural you can eat it - successfully treats
eczema without containing any steroids, parabens, or
solvents.
The cream is the culmination of knowledge
amassed from more than 30 years of research and
pharmaceutical development by Auckland scientist Dr Iona
Weir, CEO of Bionona.
“It’s taken a long time to
get here, but it is just so rewarding to know I have created
a natural product that is scientifically proven to help
people. Now we are going into America, it can help even
more. The FDA accreditation is a coup for our company as
well as for New Zealand.”
Dr Weir has used mainly
native ingredients from her surroundings in the Waitakere
forests for the eczema cream and her patented method to
extract nutrients from ingredients including bee pollen,
coconut, honeydew and bacteria grown in New Zealand
forests.
She’s worked to harness the natural cell
repairing processes of plants to treat topical skin
conditions.
“I wanted to create something
completely natural, but that could still get proven results
from robust clinical tests on humans. We’ve gone through
the world’s most rigorous clinical testing to prove that
this is a natural product which actually works.
“By
opening up to one of the biggest markets in the world, a New
Zealand-made product can now help people treat their eczema
with a clinically-proven, natural product. Eczema treatment
is a multi-billion dollar market in the US and we now have
the opportunity to be part of it.”
The Atopis
Eczema Therapy Cream will be available in the USA alongside
existing key products, including Acne Prone Skin Care and
Anti-Aging Cream. The Dry Itchy Skin Relief Cream is only
available in Australasia and is the same product as the
Atopis Eczema Therapy Cream.
The new Atopis Eczema
Therapy Cream will be available in the USA online in early
2018.
ENDS