Educating Kiwis about the nutritional content of beer
Brewers Association of New Zealand launches campaign to educate Kiwis about the nutritional content of beer
• Approximately 250 million bottles and cans of
beer in New Zealand have featured nutrition information
panels so far
• Kiwi celebrities encourage consumers to take a closer look at what is in one of their favourite beverages
01 February 2018: The Brewers Association of New Zealand is launching a ground-breaking ad campaign this weekend that aims to bust myths and share facts about beer to help educate Kiwi consumers about what they are drinking.
Fronted by beloved Kiwi actors Robbie Magasiva and Antonia Prebble, world champion rower Eric Murray, and Wellington based soul singer-songwriter Hollie Smith, the campaign highlights the introduction of nutrition information panels on many of the Brewers’ Association members’ beers. The nutrition information panels carry information on sugar, calories, dietary fibre, protein and carbohydrate content.
The ad campaign is part of a major initiative called ‘Beer the Beautiful Truth’, which launched in February 2017. The initiative has seen Brewers Association members, Lion and DB Breweries, add nutrition information panels to the back of approximately 250 million bottles and cans to date. All products will continue to carry standard drinks labeling.
Dylan Firth, Executive Director, Brewers Association of New Zealand, says: “It has been a great summer for beer thanks to unseasonably warm weather, and people may be happy to know that most of the beer they are drinking is actually 99% sugar free and preservative free,” says Firth.
“Research has shown that there are a number of misperceptions about what is in beer, particularly around sugar content and preservatives. This campaign is about providing people with nutritional information so they can make informed decisions about what they drink.”
“We know that New Zealanders consume an average of 37 teaspoons of added sugar every day, 6 times the recommended amount. With this in mind, we think it is important that consumers who are choosing to have a beer are armed with the information they need to make informed choices. The beautiful truth is - beer is not what people might think,” says Firth.
As part of the campaign, all the nutritional information included on participating beers will also be available on the website beerthebeautifultruth.co.nz.