Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Raydar Announces Launch of New Behavioural Research Division

Behavioural science lab provides tailored research offering in NZ.

Auckland based Shopper Marketing agency, Raydar has today announced the launch of a new behavioural research division, Sapien, which will be headed by Research Director, Mark Vincett and Insight Director, Manya Craig.

Created from Raydar’s current strategic offering, Sapien goes beyond traditional research methodologies to understand human behaviour in its purest form. Sapien’s curated toolkit of technology provides a perfect foundation to uncover human truths that will power authentic and effective creative work across both Raydar and 99.

Managing Director of Raydar and 99, Troy Fuller, says “Sapien is a powerful blend of people and technology designed with sole purpose of understanding why we as human’s have this amazing ability to say one thing and do something entirely different. We believe going right back to the foundations of human behaviour will only help our clients to succeed in an immensely competitive world”.

Insight Director Manya Craig, who for more than 15 years has been bringing research findings to life, says the formation of Sapien is a testament to the immense value that new research methods can add for existing and prospective marketing clients.

“Timing is often the magic ingredient to success and I am so excited by the gift of good timing when it comes to Sapien. The team have been working with behavioural science understanding for several years, but now the time is right to combine that thinking with new, more accessible, next generation research tools,” Craig says.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

Research Director, Mark Vincett says “With advances in data and insight technologies we are now able to bring together rich customer insight and robust behavioural data to help better understand both customers’ actual behaviours and their underlying motivations”.

As there has been a wider interest in using more advanced research practices in marketing, the next few months will see Craig and Vincett showcasing Sapien’s advanced toolkit to current and prospective clients.

“This is an exciting opportunity that will enable Sapien’s clients to optimise their marketing activity with the right messages at moments that matter”, says Vincett.

As part of the launch, Sapien will unveil a new website and trailer, which features young Dilworth Slam Poet, Jai Selkirk and will pay homage to human evolution and how this has impacted cognitive bias over time. Both pieces of work were produced by in-house production company The Workshop.

Sapien lives in a space where only few companies have dared to go and the positive impact will be felt across both Raydar and 99 as the offering carves out an opportunity for their agencies and clients to dive a little deeper.

-Ends-


© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.