All Blacks take on Joe Average in Sweat Session
All Blacks take on ‘Mr Joe Average’ in Powerade Sweat
Session
Click to enlarge
Members of the All Blacks have gone head to head with a ‘Mr Joe Average’ fan, Paul Weeks, in a gruelling 60 minute Powerade Sweat Session.
All Blacks Strength and Conditioning Coach, Dr. Nic Gill, who led the Powerade Sweat Session, designed the workout to maximize the amount the athletes sweated, and show the importance of hydration. Hydration is always an important part of the All Blacks training regime.
“As you become dehydrated and burn more carbohydrates, your muscles start to tire which makes them work slower. This workout was tailored to really push our guys, to see just how much fluid they lost.”
In order to demonstrate this, the
athletes were weighed prior to and after the event to
establish how much fluid they lost throughout the
session.
During the session, the athletes lost an average
of 1.25 litres of fluid.
The results were aired for the first time in a new three-minute TVC launched by Powerade on Sunday the 28th February at 6:40pm on TV3.
The ‘Mr Joe Average’, Paul Weeks, had no idea he was about to go head-to-head with the All Blacks in the Powerade Sweat Session. His main goal was to not give up, and while he thought he had a pretty good chance coming in, it all changed when he saw who he was training with.
“When I saw them, it was more about survival…I thought I achieved the goal pretty well, I survived the whole fluid session, it was tough though.”
The 60 minute Powerade Sweat
Session consisted of a number of intense activities
including aerobic shuttles and heavy ropes; strong man
activities such as tug of war, tyre flips and car pushing;
upper body blast and anaerobic exercises including
wrestling, sprinting, sumo wrestling; and resistance
training such as bench press and jailhouse push-ups.
Powerade Brand Manager, Tracey Evans, says the
TVC’s focus is to show how important hydration is in
replacing fluid lost by athletes as part of the launch of
the Powerade Hydration Calculator.
“It’s important to keep hydrated when you’re participating in any form of exercise. Powerade Isotonic is scientifically proven to help you perform at your peak longer[1]. What people need to be more aware of is just how much fluid they are losing, and therefore how much they need to put back in. That’s where the Hydration Calculator can help.”
The Hydration Calculator is an online tool located on www.powerade.co.nz that allows people to enter their sex, weight, height and sport and workout duration, intensity and temperature on the day to calculate approximately how much fluid is required to maintain hydration levels.
Click to enlarge
ENDS