Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Expert asks if All Blacks are ruining rugby in New Zealand

UC sociology expert asks if All Blacks are ruining rugby in New Zealand

August 15, 2013

A University of Canterbury sociology expert is questioning whether the All Blacks are ruining rugby in New Zealand.

Professor Mike Grimshaw says Super 15 rugby produces under-performing contracted All Blacks.

``Many long-term contracted All Blacks appear to play with a focus on the international calendar to the detriment of their super rugby team.  Yet can one really blame them?

``They play in the expectation that they will most probably get picked for the All Black squad and continue to receive their All Black contract as the New Zealand rugby Football Union (NZRFU) has too much invested in the branding opportunities of a totem pole of signature players. So they play wary of injuries and the fabled burn-out.

``They play looking first and foremost to peak for the internationals. Yet this means the fans who go each week to watch them play for their franchises get an under-performing product. It means the teammates of these players play with deliberately self-limiting players.’’

The issue is not one that is going to go away when there is a dual tier professional rugby system whereby the All Blacks are on a contract system to keep them playing in the country and operating as the brand-focus of the NZRFU, Professor Grimshaw says.

The All Blacks make their 2013 Rugby Championship debut against the Wallabies in Sydney on Saturday.

``We need a truly professional system that allows the free exchange of location of players. You could argue that the NZRFU is merely protecting its product investment by requiring All Blacks to stay and play within New Zealand. The long-term contracts are a way to ensure that players do stay here.

``Yet perhaps we play too many internationals against the same teams. The tri-nations was dreadfully stale and, while the addition of Argentina has brightened it considerably, we get an overdose of relentless hyperbolic nationalism that is really just product marketing. These are not really teams chosen on who has been playing the best in the competition of super rugby, they are instead teams chosen in the main even before the Super 15 rugby season starts.

``If the All Blacks really are ruining New Zealand rugby - a different thing from the brand of New Zealand rugby - then perhaps we need to rethink what the All Blacks really mean and represent,’’ Professor Grimshaw says.


 
Professor Mike Grimshaw

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

EPMU: Fourth Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Werewolf: The Complicatist : Bob Dylan Himself, And By Others

Bob Dylan is about to release a six CD version of the entire Basement Tapes sessions he recorded with the Band 40 years ago. To mark the occasion, I’ve rustled together some favourite cover versions of Dylan songs, and a few lesser-known tracks by the great man. More>>

ALSO:

Werewolf: Gone Girl : The Trouble With Amy

Philip Matthews: Three words to describe the David Fincher film Gone Girl: cynical, topical and ridiculous. Ridiculous isn’t a negative. More>>

ALSO:

11/11: Armistice Day Peace Vigils

On Armistice Day 2014, the second in the series of peace vigils that will take place three times each year during the World War One centenary will be held in Hokianga, Whangarei, Auckland, Tauranga, Otaki, Lower Hutt, Wellington and Takaka. More>>

ALSO:

Te Papa: Rick Ellis Appointed New Chief Executive

The Board and Chairman of the Museum of New Zealand Te Papa Tongarewa are pleased to announce the appointment of Rick Ellis as the new Chief Executive for the museum. More>>

Couture: New All Blacks Jersey Gets Team’s Seal Of Approval

More than two years in the making, adidas has today unveiled the most technologically-advanced and blackest All Blacks jersey ever, four days before the highly anticipated match against England. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Special
Search Scoop  
 
 
Powered by Vodafone
NZ independent news