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Cablegate: Nigeria: 2008 Ipr Outreach Pilot Program Plan

VZCZCXRO1667
PP RUEHMA RUEHPA
DE RUEHUJA #1634 2281208
ZNR UUUUU ZZH
P 151208Z AUG 08
FM AMEMBASSY ABUJA
TO RUEHC/SECSTATE WASHDC PRIORITY 3706
INFO RUEHOS/AMCONSUL LAGOS PRIORITY 9825
RUCPDOC/DEPT OF COMMERCE WASHDC
RUEATRS/DEPT OF TREASURY WASHDC
RUEAWJA/DEPT OF JUSTICE WASHDC
RUEHZK/ECOWAS COLLECTIVE

UNCLAS ABUJA 001634

SIPDIS

DEPARTMENT FOR EEB/TPP/IPE (HALLOCK, WATTS, & KEAT) AND PASS TO USTR
(AGAMA AND GARDE)
USDOC FOR 3317/ITA/OA/KBURRESS
USDOC FOR 3130/USFC/OIO/ANESA/DHARRIS
USDOC FOR USPTO - TONI HICKEY
USDOJ FOR MARIE-FLORE KOUAME

E.O. 12958: N/A
TAGS: KIPR EPPD ECON EAID PGOV NI
SUBJECT: NIGERIA: 2008 IPR OUTREACH PILOT PROGRAM PLAN

REF: STATE 58059

1. Mission Nigeria looks forward to participating in the IPR
Outreach Pilot Program for 2008. The following is a summation of
the Program Plan per reftel instructions.

2. PAS Abuja and Lagos will work with the Nigerian recording and
motion picture industries, and Nigerian government officials to
produce a series of public announcements with famous Nigerian
artists to increase public awareness of intellectual property
rights. The program will target youth and urban areas around the
country to help explain IP and encourage Nigerians to not purchase
pirated artistic works. The public announcements will be aired on
the radio.

3. Proposed program dates would be in November/December 2008.
Total budget for the program is $16,000. Post would cover $5,000.00
and is requesting $11,000 from the EB Bureau in special IPR outreach
funds. Cost includes production fees, studio time, fees for airing
and stipends for artists participating in the public announcements.
The budget for the program will be:
-- $200 Studio Fees.
-- $1,600 Production costs.
-- $500 Stipend for Artists.
-- $13,700 Airing fees (each 60 second PA costs $103).
$16,000 Total.

4. Post will work closely with the recording and music industry,
Nigerian Copyright Commission and the movie and television industry
to produce short, clear and powerful public announcements that will
increase IP public's awareness and seek to build public consensus
that pirated works damage Nigeria's economy and hurt the creative
industries.

5. Program results will be measured by a roundtable follow-up and
debriefing with industry, and Nigerian government officials to
discuss the impact of the public announcements in January 2009.

6. Nigeria is a major source of pirated music, movies in Africa.
It is estimated that up to 18 optical disk plants are manufacturing
millions of pirated works per day. Public awareness is very low
and measures to improve this have been taken by the Nigerian
government and private sector but more needs to be done. Nigerian
government agencies have been responsive to greater bilateral
engagement in IP and have requested USG assistance. The USG has
sponsored more than 50 GON officials for training at the USPTO
Global Intellectual Property Academy within the last year and GIPA
recently held a June GIPA workshop on enforcement in Abuja that was
well-attended by GON agencies and the private sector. In August,
the US Department of Justice and State Department are hosting a
seminar on optical disk enforcement in Lagos.

7. Nigeria has a robust and dynamic music, movie and television
industries. These industries are acutely aware of the low level of
public awareness to the wrongs of purchasing pirated goods and have
sought USG assistance to improve the situation.

8. The GON's robust engagement, private sector leadership and
Nigeria's large population serve as the perfect backdrop for
creative efforts to increase public awareness to IP piracy. Nearly
all of Nigeria's 140 million citizens have regular and sustained
access to radio and television broadcasts and these mediums are the
quickest and most efficient means to reach the large population of
youths and urban residents.

PIASCIK

© Scoop Media

 
 
 
 
 
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