World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 


NBC Versus the Internet ?

Sydney Indymedia is a collective of activists, media-makers, groups and individuals offering grassroots, non-corporate coverage of struggles, actions and issues around the 2000 Olympics. Everyone is a witness. Everyone is a journalist. http://sydney.indymedia.org/

NBC Versus the Internet ?
by Adam Bogacki 10:22pm Tue Aug 29 '00
afb3@primus.com.au

The business model on which the 2K Olympics are based may
be under threat by new developments in streaming audio and
video NBC/IOC have injuncted local media against adding audio
& video clips to Olympic web sites in order to protect US TV
viewing schedules.

A number of independent sources have confirmed that NBC has attempted to protect its ownership of the television rights to the 2K Olympics - for which, reputedly, billions of dollars have been paid - by pressuring the IOC to injunct local Sydney media against adding streaming audio and video clips to their Olympic websites.

There exists a gap of eight to twelve hours between an event in Sydney and prime time news in the US in which NBC is - realistically - worried it may be gazumped by the Internet.

These Olympics will embrace the Net like no Games before ('Icon', Aug 26, http://www.smh.com.au) and the possibility exists that the current corporate model dreamt up by Horst Dassler of Adidas and implemented by Juan Antonio Samaranch (Simpson & Jennings, 1992; Jennings, 1996) may be in danger of being subverted by
developments in Internet technologies.

More to the point, we are seeing a traditional one-way hierarchical media organisation lashing out at an emerging decentralised and interactive model which is potentially much harder to manipulate and control.

What if some people equipped themselves with digital audio and video gear and uploaded files of notable events before US prime time ? The magnetometers at the gates of Olympic venues, supposedly looking for weapons, may be there to prevent such an eventuality.

A lot will be happening away from the main venues and this outcome is almost inevitable. The Olympic TV franchise will become less valuable and the Games themselves may be allowed to return to their home in Olympia in Greece where they could be preserved as a traditional festival held, hopefully, in the nude.

There are many reasons to believe that their revival by the conservative Baron Pierre de Coubertin in 1894 has reached a logical end. And there are many in Sydney - originally an irreverent convict colony - who do not like the prospect of every control freak in town being given licence to pursue their dreams of a 'New Order'.

References.

Viv Simson & Andrew Jennings, "The Lords of The Rings", Simon & Schuster 1992

Andrew Jennings, "The NEW Lords of The Rings", Pocket Books, 1996.

Ends

All material is free for non-profit reuse unless otherwise noted by the author. All opinions are those of the people contributing to the site; sydney indymedia doesn't necessarily agree with them.

© Scoop Media

 
 
 
 
 
World Headlines

 

At The UN: Paris Climate Agreement Moves Closer To Entry Into Force

The Paris Agreement on climate change moved closer toward entering into force in 2016 as 31 more countries joined the agreement today at a special event hosted by United Nations Secretary-General Ban Ki-moon. More>>

ALSO:

ALSO:

Gordon Campbell: On The End Game In Spain (And Other World News)

The coverage of international news seems almost entirely dependent on a random selection of whatever some overseas news agency happens to be carrying overnight... Here are a few interesting international stories that have largely flown beneath the radar this past week. More>>

Amnesty/Human Rights Watch: Appalling Abuse, Neglect Of Refugees On Nauru

Refugees and asylum seekers on Nauru, most of whom have been held there for three years, routinely face neglect by health workers and other service providers who have been hired by the Australian government, as well as frequent unpunished assaults by local Nauruans. More>>

ALSO:

Other Australian Detention

Gordon Campbell: On The Censorship Havoc In South Africa’s State Broadcaster

Demands have included an order to staff that there should be no further negative news about the country’s President Jacob Zuma, and SABC camera operators responsible for choosing camera angles that have allegedly made the President ‘look shorter’ were to be retrained... More>>

ALSO:

Gordon Campbell: On A Bad Week For Malcolm Turnbull, And The Queen

Malcolm Turnbull’s immediate goal – mere survival – is still within his grasp... In every other respect though, this election has been a total disaster for the Liberals. More>>

ALSO:

Gordon Campbell: On Bidding Bye Bye To Boris

Boris Johnson’s exit from the contest for Conservative Party leadership supports the conspiracy theory that he never really expected the “Leave” option to win the referendum – and he has no intention now of picking up the poisoned chalice that managing the outcome will entail... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
World
Search Scoop  
 
 
Powered by Vodafone
NZ independent news