World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


The People's Games Or The Sponsor's?


by Vivek Subramanian 6:28pm Wed Sep 20 '00

Amidst the fears of terrorist threats, officials at Sydney are grappling to deal with a threat that jeopardises the "people's" games; ambush marketing!

In an attempt to please one of the games largest official sponsors, Coca - Cola, security guards and games officials at Olympic venues have been asking visitors attending sports events if they are carrying "knives, weapons or cans of Pepsi." Pepsi has been classified alongside bombs, knives and other dangerous weapons.

This move has ignited a widespread crackdown on other non-official products. Organisers have been checking venues to make certain that only official sponsors' products are noticeable. In total, official sponsorship has brought close to $1.7 billion to these games.

Computers and television monitors that are not of the brands IBM and Panasonic respectively are having their logo's covered by black tape. Visitors to any Olympic complex are not allowed to bring alcohol,but are allowed to purchase it once inside the venues. However the choice is limited to the official beer sponsor, Carlton & United. The limitations extend to other consumption products; visitors are allowed to bring "reasonable quantities" of food, according to a organizing committee spokesperson, "but there are dozens of restaurants in the complex where they can eat."

All this has led to the messy legal rows between official sponsors accusing non-official sponsors of "ambush marketing". For example, Ansett Australia, the official Olympic Games airline, has accused Qantas of using Olympic orientated images in their advertising. Carlton &United is planning to sue rival brewers Lion Nathan on similar grounds.

© Scoop Media

World Headlines


Decriminalising Same-Sex Relationships: UN Rights Chief Applauds Indian Decision

“This is a great day for India and for all those who believe in the universality of human rights," Bachelet said. "With this landmark decision, the Indian Supreme Court has taken a big step forward for freedom and equality...” More>>


Myanmar: UN Chief Rohingya Refugee Crisis Enters Second Year

Over 700,000 Rohingya fled Myanmar to ramshackle refugee camps in neighbouring Bangladesh’s Cox’s Bazar area, Bangladesh after being forced from their homes by a military operation which UN human rights chief Zeid Ra’ad al Hussein compared, at the time, to ethnic cleansing. More>>


Scott Morrison In Hot Seat: NZ Congratulates Current Australian PM

Prime Minister Jacinda Ardern has today congratulated Scott Morrison on winning the leadership of the Australian Liberal Party and has acknowledged outgoing Prime Minister Malcolm Turnbull. More>>


Swing States: Gordon Campbell On Why The US Needs MMP

After the bizarre events this week in Helsinki, the world will be hoping and praying that the US midterm elections in November can put a restraining brake on the presidency of Donald Trump. This may happen, but there’s a highly undemocratic reason why such hopes may be frustrated. More>>