World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

"Wake Up And Smell The Coffee Crisis" - Trade Aid

"Wake Up And Smell The Coffee Crisis", Says Trade Aid

Trade Aid Campaigns Manager, Simon Gerathy today called on Cerebos Greggs to take a more meaningful step to address the issues facing poverty stricken coffee farmers who are in a desperate situation due to the collapse in world coffee prices.

The comment was sparked by Cerebos Greggs' sponsorship of Habitat for Humanity and their claim in an advertisement that they are 'proud to be a part of every New Zealand family'.

"Cerebos Greggs claiming to be a proud part of New Zealand is a bit rich, given that they're owned by Japanese hard liquor and pharmaceutical multinational, Suntory", said Mr Gerathy.

"Is it pure coincidence that this sponsorship comes at a time when coffee farmers are being forced to leave their land due to the coffee corporates not paying them a living wage? Isn't this a cynical 'cause-related marketing' exercise, designed to deflect attention from the profits being made on the back of coffee farmers living in poverty?"

Mr Gerathy said a more appropriate way for Cerebos Greggs to spend their money would be by purchasing fair trade coffee, which guarantees coffee farmers a living wage, and is the difference between a farmer carrying sacks of coffee on his back and buying a mule.

"Certified fair trade coffee makes a real and tangible difference to coffee farmers by guaranteeing a sustainable price. Coffee corporates paying rock bottom market rates only perpetuate the poverty cycle," said Mr Gerathy.

"Wake up Cerebos Greggs. Start paying a fair price for the coffee on which you make your profits. Wake up New Zealand, choose fair trade coffee as a positive alternative, instead of filling the pockets of a Japanese corporate multinational."

ENDS

Simon Gerathy
Campaigns Manager
trade aid
Aotearoa/New Zealand
phone 64 3 385 3535
fax 64 3 385 3536
mobile 025 937 875
email simong@tradeaid.co.nz


© Scoop Media

 
 
 
World Headlines

 

Rohingya Muslims Massacred: Restrictions On Aid Put 1000s At Risk

Amnesty: The Myanmar authorities’ restrictions on international aid in Rakhine state is putting tens of thousands of lives at risk in a region where mainly Rohingya people are already suffering horrific abuses from a disproportionate military campaign. More>>

ALSO:

Werewolf: Gordon Campbell On North Korea, Neo-Nazism, And Milo

With a bit of luck the planet won’t be devastated by nuclear war in the next few days. US President Donald Trump will have begun to fixate on some other way to gratify his self-esteem – maybe by invading Venezuela or starting a war with Iran. More>>

ALSO:

Victory Declared: New Stabilisation Funding From NZ As Mosul Is Retaken

New Zealand has congratulated the Iraqi government on the successful liberation of Mosul from ISIS after a long and hard-fought campaign. More>>

Gordon Campbell: On The Current US Moves Against North Korea

If Martians visited early last week, they’d probably be scratching their heads as to why North Korea was being treated as a potential trigger for global conflict... More>>

ALSO:

Gordon Campbell: On The Lessons From Corbyn’s Campaign

Leaving partisan politics aside – and ignoring Jeremy Corbyn’s sensational election campaign for a moment – it has to be said that Britain is now really up shit creek... More>>

ALSO:

 
 
 
 
 
 
  • Pacific.Scoop
  • Cafe Pacific
  • PMC